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#1 2009-05-13 4:12 pm
- Pariah
- James Carville Fan..

- From: Belly Of The Beast, Oklahoma!
- Registered: 2001-05-24
- Posts: 18341
ALERT:::::IMAX Scam
IMAX is near and dear to most geeks. The huge curved screen offers an immersion experience that nobody else can deliver.
IMAX is awesome....
Well, IMAX used to be awesome, but now:
A little investigating turned up the news that IMAX and some theaters have started marketing IMAX's new digital theater projection system as an IMAX-branded experience, despite it being nothing like what most people think of when they hear the word IMAX. It's difficult to see how that's not a deceptive and unfair business practice by IMAX and AMC -- especially when they're charging an extra $5 for it.
http://techdirt.com/articles/20090513/0150344862.shtml
The link has an illustration demonstrating how this new "IMAX" branded system is absolutely NOTHING like what you and I think of when we think of IMAX.
Tech Dirt saved me over $30 by alerting me to this scam as I had made plans to go see the new Star Trek at the IMAX near me this weekend. This sucks because I had been walking around with a Trek chubby imagining the grandeur of Star Trek on that magnificent IMAX screen.
Disappointed+++
Thought I would give y'all a heads up. 
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#2 2009-05-13 6:02 pm
- avkills
- demyelinated brain matter

- Registered: 2001-05-09
- Posts: 7089
Re: ALERT:::::IMAX Scam
Dirty improperly encoded Xvid quality is just fine for most people! 
-mark
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#3 2009-05-13 6:16 pm
- Pariah
- James Carville Fan..

- From: Belly Of The Beast, Oklahoma!
- Registered: 2001-05-24
- Posts: 18341
Re: ALERT:::::IMAX Scam
avkills wrote:
Dirty improperly encoded Xvid quality is just fine for most people!
-mark
link? 
"and it's not surprising that they get bitter, they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."
Barack Obama
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#4 2009-05-13 6:44 pm
- Mr. T
- Best of both worlds

- From: omnipresent
- Registered: 2002-04-02
- Posts: 4152
Re: ALERT:::::IMAX Scam
That's REALLY disappointing. But what does the would-be IMAX offer that's worth an extra $5?
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#5 2009-05-13 7:34 pm
Re: ALERT:::::IMAX Scam
I'm frankly surprised that the IMAX company would allow its brand to be deprecated like this. They've gone to huge efforts to sell the virtues of their horizontal 70mm film projection system.
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#6 2009-05-13 7:39 pm
Re: ALERT:::::IMAX Scam
mackerm wrote:
I'm frankly surprised that the IMAX company would allow its brand to be deprecated like this. They've gone to huge efforts to sell the virtues of their horizontal 70mm film projection system.
Yeah, even if it's still better than a normal movie, they should rename it. Something like IMAX Light.... IMAX mini.... I don't know, something else.
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#7 2009-05-13 7:42 pm
- test
- Member
- From: Collingwood, Ont., CANADA
- Registered: 2002-12-13
- Posts: 5296
Re: ALERT:::::IMAX Scam
IMAX PRO?
Patience is a virtue of the weak for it makes them stand still long enough for the strong to crush them with ease.
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#8 2009-05-13 8:24 pm
- avkills
- demyelinated brain matter

- Registered: 2001-05-09
- Posts: 7089
Re: ALERT:::::IMAX Scam
IMAX half.
-mark
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#9 2009-05-13 8:44 pm
- Mr. Happypants
- Member

- Registered: 2001-11-14
- Posts: 1318
Re: ALERT:::::IMAX Scam
I dunno, I went to "Watchmen" at a Mini-Imax & it was worth the extra $5, to me at least. Now, I don't go to movies that often (hate the crowds, etc.) so maybe I'm impressed with any screen larger than my non-HD 32" Sony. Oh, I think this has enough pretty pictures and explanation too.
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#10 2009-05-13 8:50 pm
- Mr. T
- Best of both worlds

- From: omnipresent
- Registered: 2002-04-02
- Posts: 4152
Re: ALERT:::::IMAX Scam
IMAX-LC
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#12 2009-05-14 9:30 am
- Mercury52
- Card Guy
- From: NY
- Registered: 2004-08-24
- Posts: 787
Re: ALERT:::::IMAX Scam
This explains the retrofitting process a bit more.
http://gizmodo.com/5250625/cineplexes-g … conspiracy
I felt slightly better after reading it, but as someone who has gone to real IMAX theaters for ages (I saw "To Fly" at the Air and Space Museum back in the day, up through The Dark Knight at Lincoln Square) I'm disappointed that IMAX is choosing not to distinguish between "true" IMAX and the smaller retrofitted theaters.
I agree with the Gizmodo article that it might be worth a small premium to know you're getting a larger-than-normal screen and a pretty immersive experience, instead of some dingy 30' screen. However, people should pay this premium knowing full well what to expect. As it stands, people think they're gonna be getting the real thing.
It's a shame to see that theater chains such as AMC wanted to call it "IMAX Digital" to help consumers tell the difference and be aware up-front, and that IMAX shot it down.
I'm lucky enough to be pretty close to a real IMAX theater. I feel bad for those who aren't, and who go to one of these newer ones expecting the real thing, and not getting what they think they're paying for.
I think a lot of people would still pay extra to see it in the smaller theater, but I think they should be fully informed up-front.
EDIT - Woops, just noticed that the Giz link was posted a few posts above mine...
Last edited by Mercury52 (2009-05-14 9:31 am)
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#13 2009-05-14 12:16 pm
- bratboy
- laden with emotion
- Royal Wombat

- From: Austin, Texas
- Registered: 2003-01-19
- Posts: 34106
Re: ALERT:::::IMAX Scam
whatever happened to the omnimax?
"One thing we've learned is there's a difference between being disappointed and having madmen in authority."
--Paul Krugman
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#14 2009-05-14 3:21 pm
- Mr. Happypants
- Member

- Registered: 2001-11-14
- Posts: 1318
Re: ALERT:::::IMAX Scam
Mercury52 wrote:
EDIT - Woops, just noticed that the Giz link was posted a few posts above mine...
Yeah, how about some freakin' credit!! 
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#15 2009-05-14 4:19 pm
- Mercury52
- Card Guy
- From: NY
- Registered: 2004-08-24
- Posts: 787
Re: ALERT:::::IMAX Scam
Mr. Happypants wrote:
Mercury52 wrote:
EDIT - Woops, just noticed that the Giz link was posted a few posts above mine...
Yeah, how about some freakin' credit!!
...by Mr. Happypants 
Why isn't anything raisin-flavored?
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#17 2009-05-18 3:47 am
Re: ALERT:::::IMAX Scam
Yeah, I got burned by this. The "Imax" theater by my house in Burbank is simply a 40' screen with a 2K Christie.
Seeing a non-IMAX show on an IMAX screen? Sure, occasionally. Some movies play better on larger screens. But 2K? When I could be sitting a theater over watching a 4-perf anamorphic print for half the price? SMD.
Last edited by MB38 (2009-05-18 3:49 am)
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#18 2009-05-18 1:03 pm
- Some1
- The flying moleman.

- From: Montréal
- Registered: 2003-05-17
- Posts: 2677
Re: ALERT:::::IMAX Scam
The downtown Montreal megaplex has a real Imax screen, seeing Watchmen on that was quite something. But it's still an extra $5, and that's not peanuts when you already have to pay 12 to see the movie on a regular screen
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#19 2009-05-18 2:07 pm
- dv
- Negusa Negest
- Moderator

- From: Minneapolis, MN
- Registered: 1999-08-30
- Posts: 18033
Re: ALERT:::::IMAX Scam
Some1 wrote:
The downtown Montreal megaplex has a real Imax screen, seeing Watchmen on that was quite something. But it's still an extra $5, and that's not peanuts when you already have to pay 12 to see the movie on a regular screen
Actually, I think the peanuts also cost about $5.
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#20 2009-05-28 9:03 pm
- thelegendofjohn
- I know.

- From: A Basement On The Hill.
- Registered: 2006-08-20
- Posts: 1390
Re: ALERT:::::IMAX Scam
bratboy wrote:
whatever happened to the omnimax?
omnimax is awesome.
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#21 2009-05-28 11:19 pm
- pottymouth
- Uncreative
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- From: JP, MA
- Registered: 2002-02-06
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Re: ALERT:::::IMAX Scam
thelegendofjohn wrote:
bratboy wrote:
whatever happened to the omnimax?
omnimax is awesome.
..blows that IMAX junk out of the water. Did Leonard Nimoy do the voiceover for the old intro bit at ALL the Omnimaxes? I think the last thing I saw in Omni was a flick about Ernest Shackleton at the Mugar at the Boston Museum of Science. Man, that smurf was the bomb.
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#22 2009-05-29 6:39 am
- Bat
- Flawless Cowboy
- Royal Wombat

- From: Björk, Björk
- Registered: 2001-05-14
- Posts: 28541
Re: ALERT:::::IMAX Scam
Btw, good to see you again, John.
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#23 2009-05-29 12:53 pm
- thelegendofjohn
- I know.

- From: A Basement On The Hill.
- Registered: 2006-08-20
- Posts: 1390
Re: ALERT:::::IMAX Scam
Thanks bat!
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#24 2009-06-13 6:19 pm
- hawaiian717
- Mac Addict

- From: san diego
- Registered: 2004-06-08
- Posts: 1134
- Website
Re: ALERT:::::IMAX Scam
Having seen Star Trek on fake IMAX, regular movie screen and real IMAX, I think I can compare. Fake IMAX (on which I also saw Watchmen) didn't seem all that different than the regular screen at the same multiplex, though I did see Up last night at a different multiplex with a pretty small auditorium and screen and the difference there was a bit more pronounced. But when the same $16.50 that I pay for fake IMAX will also get me into a real, 5-story tall IMAX theater 75 miles from here, it's not worth it.
Here's a quick way to tell what you have: If the screen has a widescreen aspect ratio, it's fake. If the screen is mostly square and absurdly, ridiculously huge, it's the real thing.
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#25 2009-06-13 9:49 pm
- Mr. Happypants
- Member

- Registered: 2001-11-14
- Posts: 1318
Re: ALERT:::::IMAX Scam
Yeah, my folks are in town & wanted to take my nephew to see the latest "Museum" release at an "IMAX" too. I may have been a little too insistent that they not bother paying the extra money.
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