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#1 2009-05-27 5:02 am

SomeOneOrOther
3-yr-old switcher
From: Ottawa, Ontario
Registered: 2004-01-05
Posts: 521

Just Bing it

Microsoft plans massive ad campaign for search-engine launch: report

Microsoft will back the launch of its new search engine Bing with promotional spending of up to $100 million US, the magazine Advertising Age said.

That's a huge amount in the ad business, the magazine said Monday in a story attributed to industry sources. A large campaign for a new consumer product may run to $50 million.

"Certainly Google has never faced an ad assault of anything like this magnitude," Ad Age said.

The software giant's ads will support the launch of Bing, which is aimed directly at Google.

But Microsoft is not going after current search leaders — Google and Yahoo — by name, the article said.

Instead, it will ask consumers if they're satisfied with their current search engine, hoping to plant the idea that there is a strong alternative to Google.

Most people are satisfied with their search engine because "they don't know what else can be done," a former Google executive told Ad Age.

But Microsoft's own data shows that two out of five searches require more than one step, and a quarter of search clicks are the back button.

Those figures indicate there is room for improvement, if the public can be convinced to adopt a new search engine.

http://www.cbc.ca/technology/story/2009 … oogle.html

Others:
http://arstechnica.com/microsoft/news/2 … rch-it.ars
http://www.pcmag.com/article2/0,2817,2347651,00.asp (for the "Dvorak alternative")


MacBook, 13", early 2008.

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#2 2009-05-27 8:25 am

ukimalefu
4 8 15 16 23 42
Moderator
From: time loop
Registered: 2002-09-09
Posts: 9351
Website

Re: Just Bing it

First of all, shut up Chandler. ("Bing" http://homepage.mac.com/oatmeal/MAF/maxes/Bucktoothlolmax.gif )

Second, Yes, I'm more than satisfied with google.

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#3 2009-05-27 9:22 am

macnuke
just a plano guy
Moderator
From: North Dallas 40
Registered: 2004-05-16
Posts: 7132

Re: Just Bing it

i wanna know where MS gets these lobotomized idiots that dream up these "catchy" names for their crap.

   /search google=MS+idiots=too many hits.

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#4 2009-05-27 9:30 am

ScifiterX
婚約中
Moderator
From: NW Palm Bay, Florida
Registered: 2000-02-10
Posts: 18087
Website

Re: Just Bing it

Someone needs to take away Microsoft's gun and/or give them some steel toed kevlar boots.

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#6 2009-06-01 8:56 am

test
Member
From: Collingwood, Ont., CANADA
Registered: 2002-12-13
Posts: 5300

Re: Just Bing it

I've set it as the default search engine in Win7 IE8. I'll give it a chance and if it doesn't work for me I can still use Google.


EDIT - Bing is now my default in FF3 as well - MY CURIOSITY SHALL BE SATISFIED, DAMMIT!!!

Last edited by test (2009-06-01 10:32 am)


Patience is a virtue of the weak for it makes them stand still long enough for the strong to crush them with ease.

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#7 2009-06-01 10:31 am

SomeOneOrOther
3-yr-old switcher
From: Ottawa, Ontario
Registered: 2004-01-05
Posts: 521

Re: Just Bing it

They're spending $100 million for their ad campaign.

Personally, I'd rather they pump that dough into their Mac Business Unit. For crying out loud, the MBU apparently didn't have it in their budget to add a Canadian English dictionary for Mac Office '08. Pitiful.


MacBook, 13", early 2008.

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#8 2009-06-01 10:38 am

mrreet2001
Member
From: NW Ohio
Registered: 2005-05-25
Posts: 4328
Website

Re: Just Bing it

What's spelled differently in Canada than in the USA?


2.66Ghz QuadCore-Nehalem w/24"LED CD ---2.2Ghz BlackMB---15" 2.4Ghz MBP(work)
Dual 2.3Ghz G5 (4G Ram, 2x 250G HD)(10.5 server)--- 400Mhz G4 PM (10.4 Server)
1.5GHz Powerbook---1.6Ghz G5 iMac
"So he fels down in a poisoning gas."

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#9 2009-06-01 10:42 am

SomeOneOrOther
3-yr-old switcher
From: Ottawa, Ontario
Registered: 2004-01-05
Posts: 521

Re: Just Bing it

mrreet2001 wrote:

What's spelled differently in Canada than in the USA?

Lots, but I'll leave you do the research.

For now, the solution has been to "Add to dictionary", but a proper dictionary from MS would be nice.


MacBook, 13", early 2008.

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#10 2009-06-01 10:50 am

test
Member
From: Collingwood, Ont., CANADA
Registered: 2002-12-13
Posts: 5300

Re: Just Bing it

mrreet2001 wrote:

What's spelled differently in Canada than in the USA?

Officially (ie, required by law for government documents) we use Oxford spelling instead of Webster's. So neighbour, sulphur, and so forth. In practice Canadian English is alphabet soup. Except in Quebec where the Notwithstanding Clause allows Bill 101 to make our smurfed up mish-mash of smurfed up English dialects a moot issue. I sometimes think they are onto something. Then I try to decipher Quebec French and realise they are just as smurfed up as the rest of us.

Last edited by test (2009-06-01 10:51 am)


Patience is a virtue of the weak for it makes them stand still long enough for the strong to crush them with ease.

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#11 2009-06-01 10:52 am

mrreet2001
Member
From: NW Ohio
Registered: 2005-05-25
Posts: 4328
Website

Re: Just Bing it

You you guys use US English and UK English? Throw in French ... It's a wonder you guys can spell at all.

Last edited by mrreet2001 (2009-06-01 10:54 am)


2.66Ghz QuadCore-Nehalem w/24"LED CD ---2.2Ghz BlackMB---15" 2.4Ghz MBP(work)
Dual 2.3Ghz G5 (4G Ram, 2x 250G HD)(10.5 server)--- 400Mhz G4 PM (10.4 Server)
1.5GHz Powerbook---1.6Ghz G5 iMac
"So he fels down in a poisoning gas."

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#12 2009-06-01 10:57 am

test
Member
From: Collingwood, Ont., CANADA
Registered: 2002-12-13
Posts: 5300

Re: Just Bing it

Like I said, alphabet soup.


Patience is a virtue of the weak for it makes them stand still long enough for the strong to crush them with ease.

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#13 2009-06-01 2:49 pm

Daddyo
hoochie coochie man
From: the last juke joint
Registered: 2004-01-24
Posts: 1880

Re: Just Bing it

If I did want a new search engine I wouldn't turn to MS.


A million seconds is 12 days.
A billion seconds is 31 years.
A trillion seconds is 31,688 years.
Hope and change could be forever.

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#14 2009-06-01 3:08 pm

gd
Honorary Member
Registered: 2009-04-06
Posts: 764

Re: Just Bing it

There is just no need to change from Google. Still my sister prefers Yahoo!. NO bigie.

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#15 2009-06-02 5:44 pm

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Just Bing it

ukimalefu wrote:

It's out. It sucks.

Can something like this...

Fox upset about Bing
Says Microsoft peddles smut

US RIGHT-WING PROPAGANDA TV network Fox News (sic) has its knickers twisted about Microsoft's new search engine, Bing.

It claims that the Vole's latest search engine makes it all too easy to view hardcore porn videos without even leaving the search engine.

What has got Fox upset is that Bing has an "autoplay" feature that lets users preview videos simply by hovering the mouse over them.

This means that the video will play without punters having to make the effort to visit the hardcore porn website and possibly undergo age screening procedures.

Fox moans that children and all good Reich-wing Christian Republicans who get upset at the thought of adult entertainment need to be protected from this sort of thing.

It claims that a lot of "family-oriented" pressure groups are demanding that search engines tighten up their censorship so that Republicans and children will have to present their credit card details before they get to see anything that might be salacious. µ

...be all bad? tongue big_smile


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#16 2009-06-03 8:58 am

ukimalefu
4 8 15 16 23 42
Moderator
From: time loop
Registered: 2002-09-09
Posts: 9351
Website

Re: Just Bing it

Bat wrote:

ukimalefu wrote:

It's out. It sucks.

Can something like this...

Fox upset about Bing
Says Microsoft peddles smut

US RIGHT-WING PROPAGANDA TV network Fox News (sic) has its knickers twisted about Microsoft's new search engine, Bing.

It claims that the Vole's latest search engine makes it all too easy to view hardcore porn videos without even leaving the search engine.

What has got Fox upset is that Bing has an "autoplay" feature that lets users preview videos simply by hovering the mouse over them.

This means that the video will play without punters having to make the effort to visit the hardcore porn website and possibly undergo age screening procedures.

Fox moans that children and all good Reich-wing Christian Republicans who get upset at the thought of adult entertainment need to be protected from this sort of thing.

It claims that a lot of "family-oriented" pressure groups are demanding that search engines tighten up their censorship so that Republicans and children will have to present their credit card details before they get to see anything that might be salacious. µ

...be all bad? tongue big_smile

I love that quote. LOVE IT! big_smile

But to be fair, I think I read somewhere that Bing's results can be filtered, but the filters are not on by default.

(Damn, Fox news just made me defend Microsoft hmm )

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#17 2009-06-03 9:23 am

ScifiterX
婚約中
Moderator
From: NW Palm Bay, Florida
Registered: 2000-02-10
Posts: 18087
Website

Re: Just Bing it

ukimalefu wrote:

Bing's results can be filtered

Which is to be reasonably expected.

but the filters are not on by default.

Which is one of Microsoft's typical stupidity MOs.

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#18 2009-06-04 11:46 pm

jgcampos
Member
Registered: 2000-05-05
Posts: 6684

Re: Just Bing it

macnuke wrote:

i wanna know where MS gets these lobotomized idiots that dream up these "catchy" names for their crap.

   /search google=MS+idiots=too many hits.

Oh they are not only hired, they are the owners of MS!!


I know your IP.
A gift without a giver is not a gift.
"Intel Inside" is not a marketing ploy, it's a warning label.

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#19 2009-06-19 2:28 am

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Just Bing it

ScifiterX wrote:

ukimalefu wrote:

Bing's results can be filtered

Which is to be reasonably expected.

but the filters are not on by default.

Which is one of Microsoft's typical stupidity MOs.

Well, no. You may have to dig, I came on this back when but forgot to post it. Bashing is easier, tho.

Microsoft has added an additional filter to its Bing search engine to help block what some have called an unexpected portal to porn.

Microsoft said it has filtered out explicit content by default since Bing launched earlier this week. Bing also added a voice service, 800-BING-411, as well as a mobile site and a redesign of its Farecast service, now known as Bing Travel.

Some, however, have complained that users who explicitly request a Bing search that includes adult content will receive videos with explicit content without needing to leave the Bing site itself. One of Bing's features, called Smart Motion Previews, creates a 30-second "trailer" of the content on the Bing site itself, offering up a snippet of the movie to the user.

Microsoft defended the Smart Motion Previews technology.

"What's cool about the technology is that it helps you decide if it is a video you want to go watch," Mike Nichols, Bing's general manager, wrote in a blog post. "This makes it easier to sort through the clutter of all those results and help you get to what you are looking for. And as a publisher, when people leave Bing for your site (and require bandwidth on your servers) it tends to be higher quality traffic because folks are sure of what they wanted to watch. Plus, we think it's pretty cool."

However, Nichols said that Microsoft is adding an additional layer of protection. "So for right now, we wanted to let people know that you can add "adlt=strict" to the end of a query and no matter what the settings are for that session, it will return results as if safe search was set to strict," Nichols wrote. "The query would look like this: http://www.bing.com/videos/search?q=adu … dlt=strict (yes it is case sensitive)."

The additional filter is designed to let current firewall and parental-control programs filter out searches that could return adult content, and to filter results at the network level. In the next couple of months Microsoft plans to formalize the process for the company's partners, Nichols added.

http://www.pcmag.com/article2/0,2817,2348257,00.asp

Would've let it go anyway, but there's newer news...

jgcampos wrote:

macnuke wrote:

i wanna know where MS gets these lobotomized idiots that dream up these "catchy" names for their crap.

   /search google=MS+idiots=too many hits.

Oh they are not only hired, they are the owners of MS!!

Maybe they're the public, too.

Not a Google-killer (or even a Yahoo-killer) yet, but Bing shows some prowess

The online search market is an incredibly lucrative one. There's a massive amount of traffic and accompanying data to be mined, and in addition advertising revenue to be harvested. Control the internet search, and you stand to become one of the most profitable tech companies. Unfortunately, since Google established its dominance, almost no one (outside of Yahoo) has been able to attempt to gain such control.

Microsoft is looking to at last change that. After pouring millions into its online search offerings and seeing them flounder, struggling to even break with Yahoo's market share, the company needed a change. It first tried to purchase Yahoo and merge the searches -- but that didn't work out so well. So Microsoft spent more money going back to the drawing board, creating a fancy new search engine titled Bing.

And amazingly, this time it has seemed to work; early indications are that while Bing won't displace Yahoo overnight as Google's primary competitor, that it is popular and on the rise.

Bing on The Rise With Steady 30 Percent Rise in Traffic Over 2 Weeks


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#20 2009-06-22 3:47 am

kamizuno
Poking you with a stick
From: Smileytown
Registered: 1999-07-13
Posts: 1987

Re: Just Bing it

Bingʻs porn filter is kinda weird, you can change the setting from safe to hardcore without being asked for a password, why would you allow a change like that without a password confused

If I were a parent, I would have to block Bing for now somehow because of this lack of passwording nod

PS-oh, I just found another thing interesting about Bingʻs porn filter, if you have it set to safe and your kid enters the search term fisting, Bing pops up a message telling you how to turn off the filter. MS seems so stupid sometimes nod

Last edited by kamizuno (2009-06-22 4:21 am)


http://folding.extremeoverclocking.com/sigs/sigimage.php?u=37323

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#21 2009-06-22 7:53 am

mrreet2001
Member
From: NW Ohio
Registered: 2005-05-25
Posts: 4328
Website

Re: Just Bing it

I have been seeing commercials on TV for this a lot lately.


2.66Ghz QuadCore-Nehalem w/24"LED CD ---2.2Ghz BlackMB---15" 2.4Ghz MBP(work)
Dual 2.3Ghz G5 (4G Ram, 2x 250G HD)(10.5 server)--- 400Mhz G4 PM (10.4 Server)
1.5GHz Powerbook---1.6Ghz G5 iMac
"So he fels down in a poisoning gas."

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#22 2009-06-22 10:47 am

elpato84
is Heavy Weapons Guy
From: red team
Registered: 2002-05-25
Posts: 3306

Re: Just Bing it

I'm still stuck at
http://i4.photobucket.com/albums/y114/elpato84/chandler.jpg


"I personally think that with the budget they've planned, Halo [the movie] will be a failure. I think Halo will not make the money back in the end."
-Uwe Boll (made the films: Alone in the Dark, House of the Dead, Bloodrayne, Far Cry, Postal)

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#23 2009-06-22 6:30 pm

Ice Cream Man
With QP technology
From: Mesa, AZ
Registered: 2002-04-17
Posts: 1324
Website

Re: Just Bing it

Yes, it's pretty gay if you have to advertise your search engine.  Can't say I've ever seen a Google ad on tv.


Part of the inhumanity of the computer is that, once it is competently programmed and working smoothly, it is completely honest.  -- Isaac Asimov

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#24 2009-06-22 9:54 pm

ScifiterX
婚約中
Moderator
From: NW Palm Bay, Florida
Registered: 2000-02-10
Posts: 18087
Website

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#25 2009-06-23 3:04 am

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Just Bing it

And yet it's gaining share.


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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