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#1 2003-10-23 1:48 am

Pogostick
Member
From: High in the sky
Registered: 2003-02-10
Posts: 31

The next time someone uses the 2%/98% marketshare line

Or even the 5%/95% market share line if they're feeling generous that day, use these as food for thought:

http://daringfireball.net/2003/07/market_share.html

Relevant back in 2000 but might give some insight): http://www.lse.ac.uk/clubs/hayek/5-1/levy.htm

I wonder if M$'s market share is still actually 70-65% and Apple's still around 10% (and possibly climbing with recent popularity of it's products).

http://www.linuxworld.com/story/32648.htm
http://www.macobserver.com/article/2002/11/18.15.shtml

Also use installed base for that salt in the wound effect:
http://www.spymac.com/more.php?id=215_0_5_0_M

twisted


Wiggly piggly chicky stix...

Ok, so I don't have a sig as of yet. Patience...

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#2 2003-10-23 2:41 am

ukimalefu
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Registered: 2002-09-09
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Re: The next time someone uses the 2%/98% marketshare line

The next time someone uses the 2%/98% marketshare line, I'll use the BMW analogy again.  shrug  tongue

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#3 2003-10-23 7:12 am

shoeman
when did this happen?
From: somewhere new
Registered: 2002-02-04
Posts: 7372

Re: The next time someone uses the 2%/98% marketshare line

nah!  I still thinks it's around 3%.

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#4 2003-10-23 9:51 am

Tallgeese
Sternly Advising
From: Pool Party
Registered: 2000-10-17
Posts: 34096

Re: The next time someone uses the 2%/98% marketshare line

[AMD]Whatever gets you through your day. At least I have a life![/AMD]


I still believe in liberalism today as much as I ever did, but, oh, there was a happy time when I believed in liberals.

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#5 2003-10-23 12:44 pm

Marc
On the run from the MPAA
Registered: 2003-05-10
Posts: 13129

Re: The next time someone uses the 2%/98% marketshare line

[AMD]Whatever gets you through your day. At least I have a life![/AMD]

lol  lol  lol  lol  lol  lol  lol  lol  lol  lol  lol  lol  lol


You know the hole, the one you put the pie in?
My mean my pie-hole?
Yeah, shut it.

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#6 2003-10-23 1:53 pm

SwisSlesS
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From: Home of the Massholes
Registered: 2002-06-19
Posts: 8307

Re: The next time someone uses the 2%/98% marketshare line

I've never seen someone use that line...or never noticed anyway. shrug


I'm a dog, spelled backwards.

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#7 2003-10-23 3:10 pm

macfiend2
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From: errff
Registered: 2003-10-16
Posts: 82
Website

Re: The next time someone uses the 2%/98% marketshare line

10% marketshare is a dream for apple. and the BMW analogy is BS, i have a bmw and an apple computer is nowhere near "the ultimate computing machine"


"Candy is dandy but liquors quicker"

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#8 2003-10-23 4:37 pm

smilr
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From: The Dalles OR, U. S. of Apple
Registered: 2000-06-21
Posts: 2869

Re: The next time someone uses the 2%/98% marketshare line

*clicky clicky*


There is some solace in knowing that some things just can't be attained by throwing piles of money at them in the name of corporate greed. --CaptKevMan

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#9 2003-10-23 6:14 pm

Czachorski
Member
Registered: 2002-12-20
Posts: 5588

Re: The next time someone uses the 2%/98% marketshare line

But perception matters. A small but vocal class of very-small-weinered self-proclaimed PC experts has been attempting to delegitimize the Mac ever since it came out. Surely you know at least one of these guys (and they are all guys):

In the 1980s, they declared that graphical user interfaces were for sissies, dummies, and artists (and frequently insinuated that the three terms were synonymous). The Mac was overpriced and Apple was going out of business.

In the early 1990s, they declared that Windows was just as good as a Mac, although experts would never be satisfied with less than a pure command-line interface. Discordantly, they declared the Mac


Tracking the Tech

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#10 2003-10-23 9:59 pm

TheConfuzed1
Faking Sanity
Registered: 2000-04-19
Posts: 20194

Re: The next time someone uses the 2%/98% marketshare line

...A small but vocal class of very-small-weinered self-proclaimed PC experts has been attempting to delegitimize the Mac ever since it came out...

lol  Priceless!  smile

...Recent Referrers
1198 recent referrers:

From.......................................................................#

www.macaddict.com/phpBB2/viewtopic.php?t=36516 18

Well isn't that special?  wink


The storm starts when the drops start dropping.  When the drops stop dropping, the storm starts stopping.

Last Fm

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#11 2003-10-23 10:31 pm

ukimalefu
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From: time loop
Registered: 2002-09-09
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Re: The next time someone uses the 2%/98% marketshare line

10% marketshare is a dream for apple. and the BMW analogy is BS, i have a bmw and an apple computer is nowhere near "the ultimate computing machine"

This only applies to one industry, the computer business, and   it is an artificially-created rule. Mercedes has been making   cars for over a hundred years; when have they ever had the   leading market share? Porsche is the same way. Even Honda. Still,   when you think of outstanding automotive engineering, those are   the companies that first come to mind. So when are they due to   go out of business? Mercedes -- not anything soon I think, they   just bought Chrysler.

Also, comparing Microsoft's R&D to Apple's is just silly.   Microsoft is first and foremost a software company. Yes, the   X-Box is hardware, but face it, it's a PC in a cool box running   custom w/Windows for games. This is R&D? Keyboards, mice? All   good products, but 99% of their R&D is software, which is   inherently high margin, (I've heard reliable estimates that MS   gets 80% margins on each copy of Windows.) So now who's charging   the premium?

So you are comparing a Systems and Applications software   company to one of the five companies doing real computer R&D   (Apple, IBM, Compaq, HP and Sun. Compaq looks like it's going   to turn into Dell or Gateway soon, and drop this list to 4.).   And Sun is an excellent example. They don't have a majority   market share, yet they certainly matter, and they will continue   to matter for a long time to come.

Any company that creates, and markets their creations and   services to its customer base well, regardless of industry,   pundits, and stock analysts will succeed, thrive, and matter.   BMW, Carver Audio, all of the premium, "niche" companies know   this.

Again, I ask, except for computers, what major purchase do   you make solely based on market share?

tongue  tongue  tongue

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#12 2003-10-23 11:21 pm

dinerfan
a natural, zesty enterprise
From: the sunny side
Registered: 2000-12-31
Posts: 11093

Re: The next time someone uses the 2%/98% marketshare line

the BMW analogy is BS, i have a bmw and an apple computer is nowhere near "the ultimate computing machine"

So? Just because BMW proclaims itself "the ultimate driving machine," that means it isup

The Apple/BMW comparison is meant to show that while both companies have about the same market share in their respective industries, both make a quality product and both are respected by their peers and have a strong following among their customers.

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#13 2003-10-23 11:30 pm

Ryan1524
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From: Canada GTA
Registered: 2003-04-14
Posts: 109

Re: The next time someone uses the 2%/98% marketshare line

last time i heard it was 7% and climbing. no?


Ryan

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#14 2003-10-23 11:31 pm

macfiend2
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From: errff
Registered: 2003-10-16
Posts: 82
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Re: The next time someone uses the 2%/98% marketshare line

the BMW analogy is BS, i have a bmw and an apple computer is nowhere near "the ultimate computing machine"

So? Just because BMW proclaims itself "the ultimate driving machine," that means it isup

The Apple/BMW comparison is meant to show that while both companies have about the same market share in their respective industries, both make a quality product and both are respected by their peers and have a strong following among their customers.

yeah but BMWs arent made out of the same parts as a ford or anyother car.. Apples for the most part have the same parts as pcs do made by the same companies. only a fool thinks apple still makes the whole widget.

actually buy a BMW and you'll be convienced of the slogan. i dont own a porsche or ferrari or something in that price range but its not like apple saying "the fastest personal computer in the world" that is BS anyway you look at it. its not even opinion its just plain not true

and BMW has double marketshare than apple


"Candy is dandy but liquors quicker"

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#15 2003-10-23 11:35 pm

macfiend2
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From: errff
Registered: 2003-10-16
Posts: 82
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Re: The next time someone uses the 2%/98% marketshare line

last time i heard it was 7% and climbing. no?

negative, its 2.9% maybe 3 linux is closing in on them FAST

if not actually more by now. i had heard linux was 5% but im not sure of that at all

i do believe that Linux will pass apple market share within at least 2 years

linux distros are making HUGE strides in becoming more user friendly and idiot proof.  the bigest problem linux will put on apple is that linux runs on faster and cheaper x86 hardware.

alot of people talk about linux threatening MS, but it will really hurt apple alot faster than MS, it will be an alternative for Windows users that want to get away from MS but dont have to spend the obsurd amount of money on a new mac


"Candy is dandy but liquors quicker"

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#16 2003-10-24 12:12 am

ukimalefu
4 8 15 16 23 42
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From: time loop
Registered: 2002-09-09
Posts: 9357
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Re: The next time someone uses the 2%/98% marketshare line

the BMW analogy is BS, i have a bmw and an apple computer is nowhere near "the ultimate computing machine"

So? Just because BMW proclaims itself "the ultimate driving machine," that means it isup

The Apple/BMW comparison is meant to show that while both companies have about the same market share in their respective industries, both make a quality product and both are respected by their peers and have a strong following among their customers.

yeah but BMWs arent made out of the same parts as a ford or anyother car.. Apples for the most part have the same parts as pcs do made by the same companies. only a fool thinks apple still makes the whole widget.

actually buy a BMW and you'll be convienced of the slogan. i dont own a porsche or ferrari or something in that price range but its not like apple saying "the fastest personal computer in the world" that is BS anyway you look at it. its not even opinion its just plain not true

and BMW has double marketshare than apple

http://www.avalon.net/~mebesser/Nah-Nah.jpg

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#17 2003-10-24 12:18 am

avserviceguy 1
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From: Sound
Registered: 2001-05-02
Posts: 1143
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Re: The next time someone uses the 2%/98% marketshare line

An obsurd amount of money to buy a Mac?
1)That cheap shot has lost it's merrit lately..
2)Spending that same money on a comparable(?) Windows machine would be even more absurd, so those same people just sit there with an old computer.
3)If you base your computer purchases on market share, well...  your just an idiot.


"Choose wisely" The old guy from Indiana Jones.

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#18 2003-10-24 1:07 am

HackerJax
Previous Poster
From: *unknown*
Registered: 2002-07-13
Posts: 4871

Re: The next time someone uses the 2%/98% marketshare line

Also use installed base for that salt in the wound effect:
http://www.spymac.com/more.php?id=215_0_5_0_M

twisted

That is so flawed its hilarious.

To start it off Compaq and HP are one company. By his own math Apple does not have the largest installed user base. HP does. lol

The other thing that grabs my attention is that not all computer users are in the market for new computers. Many are content with what they have.

Just because someone has a computer dosen't mean they are in the market for computers.

-=Jax=-


http://i47.photobucket.com/albums/f184/HighDuck420/windows.gif

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#19 2003-10-24 1:12 am

Pogostick
Member
From: High in the sky
Registered: 2003-02-10
Posts: 31

Re: The next time someone uses the 2%/98% marketshare line

Also use installed base for that salt in the wound effect:
http://www.spymac.com/more.php?id=215_0_5_0_M

twisted

That is so flawed its hilarious.

To start it off Compaq and HP are one company. By his own math Apple does not have the largest installed user base. HP does. lol

The other thing that grabs my attention is that not all computer users are in the market for new computers. Many are content with what they have.

Just because someone has a computer dosen't mean they are in the market for computers.

-=Jax=-

http://freshmeat.net/articles/view/195/

In other words, you're getting so serious about this it's hilarious.


Wiggly piggly chicky stix...

Ok, so I don't have a sig as of yet. Patience...

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#20 2003-10-24 1:24 am

HackerJax
Previous Poster
From: *unknown*
Registered: 2002-07-13
Posts: 4871

Re: The next time someone uses the 2%/98% marketshare line


http://freshmeat.net/articles/view/195/

In other words, you're getting so serious about this it's hilarious.

Thats actually a pretty good read. Thanks for the link.


http://i47.photobucket.com/albums/f184/HighDuck420/windows.gif

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#21 2003-10-24 1:33 am

Pogostick
Member
From: High in the sky
Registered: 2003-02-10
Posts: 31

Re: The next time someone uses the 2%/98% marketshare line


http://freshmeat.net/articles/view/195/

In other words, you're getting so serious about this it's hilarious.

Thats actually a pretty good read. Thanks for the link.

Ah, good. Someone actually is reading the original article and not skipping it to read the comments made after the article. lol


Wiggly piggly chicky stix...

Ok, so I don't have a sig as of yet. Patience...

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#22 2003-10-24 7:01 am

Czachorski
Member
Registered: 2002-12-20
Posts: 5588

Re: The next time someone uses the 2%/98% marketshare line

yeah but BMWs arent made out of the same parts as a ford or anyother car.. Apples for the most part have the same parts as pcs do made by the same companies. only a fool thinks apple still makes the whole widget.

Ok, then perhaps the Lexus/Toyota analogy would suit you better, since Toyota owns Lexus, and many part are shared between them, yet Lexus is a premium car, and Toyota is more mainstream.  Analogies are ok to help someone understand a particular situation when they are interested to understand, but when they are used to make a point or rebuke someone elses point of view in a debate, they are silly, because, of course you can always poke holes in an analogy.  IT IS AN ANALOGY. 

Using analogies in here is to help newbie or potential Mac buyers understand the basis that other people have for why they consider their Mac valuable.  They are not necessarily to prove to all the descenders out there that Mac is best for them.  So this business of rebutting every analogy in here always makes me laugh, because it just proves that the rebutter doesn't get it, is not a member of the Mac community and is only interested in trolling.


Tracking the Tech

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#23 2003-10-24 12:58 pm

Mac007
Member
From: Union,MO,USA
Registered: 1999-03-01
Posts: 162

Re: The next time someone uses the 2%/98% marketshare line

A better guide than market share is annual sales. Here are some figures I found for 1978 to 1993:

1978 $10 million in annual sales (nationwide)

1979 $100 million in annual sales (nationwide)

1980-1982 (couldn't find any figures)

1984 $1 million in annual sales (nationwide)

1985 $1.9 billion in annual sales (worldwide)

1986 $1.9 billion in annual sales (worldwide)

1987 $2.66 billion in annual sales (worldwide)

1988 $4.07 billion in annual sales (worldwide)

1989 $5.28 billion in annual sales (worldwide)

1990 $5.6 billion in annual sales (worldwide)

1991 $6.3 billion in annual sales (worldwide)

1992 $7.1 billion in annual sales (worldwide)

1993 $7.98 billion in annual sales (worldwide)

Source:
http://apple.computerhistory.org/


It's better to light one candle than to curse the darkness.

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#24 2003-10-24 4:34 pm

dinerfan
a natural, zesty enterprise
From: the sunny side
Registered: 2000-12-31
Posts: 11093

Re: The next time someone uses the 2%/98% marketshare line

1984 $1 million in annual sales (nationwide)

This one's got to be a typo or an error.

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#25 2003-10-24 5:05 pm

shoeman
when did this happen?
From: somewhere new
Registered: 2002-02-04
Posts: 7372

Re: The next time someone uses the 2%/98% marketshare line

Record sales announced for fiscal 1984, $1,515.9 million, a 54% increase over the previous year.

hmm...

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