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I think #86 has some serious potential  mmm

"wow, good call" ones I saw:

14. Do something creative with the design of the box and separate yourselves from the pack. The original Macs stood out because of their innovative look. Repeat that. Get the folks at Porsche to design a box. Or Giorgio Giugiaro. Or Philippe Starck. We'd all feel better about shelling out the bucks for a Power Mac 9600 if we could get a tower with leopard spots.   

19. Get rid of the cables. Go wireless.    --airport

37. Take advantage of NeXT's easy and powerful OpenStep programming tools to entice a new generation of Mac software developers.  --or just make it the new mac OS

43. Remain committed to the openDVD Consortium, addressing the issues of implementing digital versatile-disc technology. You've always been a bridge between the entertainment and high tech industries. Maintain it.         

70. Simplify your PC product line. Reduce the number of Apple motherboards and the number of distinct Apple system models.   

83. Develop proprietary programs that run only on Macs. Crow about them.    --final cut, iLife, DVD studio: good stuff!

98. Testimonials. Create commercials featuring real-life people in situations where buying a Mac (or switching to a Mac) saved the day.   

and the "boy, don't I wish ones":

2. License the Apple name/technology to appliance manufacturers and build GUIs for every possible device - from washing machines to telephones to WebTV. Have them all use the same communications protocol. Result: you monopolize the market for smart devices/homes.   --this would be super cool!!

20. Tap the move toward push media by creating a network computer with state of-the-art technologies, e.g., videogame support for Nintendo 64, top notch graphics such as QuickDraw 3D, and the best possible bandwidth.    --this would've been super awsome, make the mac a game console AND a computer

31. Build a PDA for less than $250 that actually does something: a) cellular email b) 56-channel TV c) Internet phone.   

56. Stick to your schedule. After canceling the long awaited Copland, you can't afford to miss even one of your OS deadlines.    --nuff said

59. Invest heavily in Newton technology, which is one area where Microsoft can't touch you. Build voice recognition and better gesture recognition into Newton, making a new environment for desktop, laptop, and palmtop Macs. Newton can also be the basis of a new generation of embedded systems, from cash registers to kiosks.   --I wish the newton didn't get shelved

84. Effectively communicate your game plan to employees, customers, and developers. People need a strong presentation of what's going to happen.

and of course the "funny how it sounds in retrospect" ones:

75. Speed sells. Push your advantage on the speed of the processor. This summer, you'll release Macs using 450- and 533-MHz processors. Your lead over Intel will be remarkable. Brag about this. Once the operating system shifts toward the end of this year, the PowerPC will really kick some ass (the OS is a major drag on the processor). Intel is forever marketing the speed of its chips. Make it clear that yours are much faster.

79. Exploit your advantage in the K-12 education market. That's the future. Most students use the computer as a true multimedia tool, and their technological expertise is very sophisticated, especially when compared to the typical business user

89. Create a chemical that cleans the Mac's pale gray plastic - they look cruddy after a year, and normal solutions either don't work or seem like they'll corrode the machine.   --gray case?  what's that?