Forums | MacLife

ckm · 2005-12-22 9:58 am

I brought this up in a post nearly three years ago, but I thought I'd ask again (rather than dredging up the old thread...please don't reply to the old one -- we don't need no stinkin' zombies!):

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I have wondered this for a while now, and I just wanted to pose this question to the creative professionals in this forum to get your take on it:

Do you practice Mac subterfuge?

By "Mac subterfuge", I mean: do you use Mac-specific or Mac-reminiscent elements in projects where you think you can "get away with it" ?

Some examples that come to mind:

- A poster of Bill Gates in my son's school library with the word "READ" emblazoned across the bottom in the (classic Mac) Chicago font.
- Using a one-button (Apple) mouse in computer or internet-related advertising projects.
- Using Mac screenshots for generic computer screens in TV or movie scenes.
- Utilizing Mac-reminiscent fonts (like Chicago, Charcoal, Sand) in broadcast credits or print layouts.
- Using Macs as props when generic computers would suffice.

I know we've all seen examples of many things on that list; I'm just wondering if, from the creators' standpoint, it's subtle Mac evangelizing, or if it's mostly just borne from necessity and improvisation.

So how about it, folks? Are you all sneaky Mac pushers? Or are you just using what you've got handy?

I'd love to hear it "from the horse's mouth", so to speak. wink

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note: I added the [2005-2006] to the thread title to facilitate future searches.

MuckSavage · 2005-12-22 10:18 am

I use Lucida Grande in nearly everything I do for work.

Last edited by MuckSavage (2005-12-22 10:18 am)

MacBoy4139 · 2005-12-22 10:51 am

I named a product with a lower case "i" then a capital letter for a company I was working for.

ColourClassic · 2005-12-22 3:22 pm

I put the little "made with a mac" logo on the bottom of my school papers and assignments.

Thrica · 2005-12-22 3:24 pm

MuckSavage wrote:
I use Lucida Grande in nearly everything I do for work.

As do I, with Myriad Pro for headers and titles.

DJ LUCiTE · 2005-12-22 11:51 pm

Thrica wrote:
As do I, with Myriad Pro for headers and titles.

Agreed. Myriad Pro is THE font...It just commands attention with how clean yet powerful it is.

Though I don't use it in video projects (My main font is BankGothic MdBt...played out, I know... tongue ) but on paper, Myriad Pro Semibold is my favorite title page font.

If I'm doing a video project where it shows someone on a computer, they're on a Mac unless it's them playing some game.

My old lil intro logo I used to use for my video projects was actually a giant Aqua button capsule thing with "LUCiTE" in the middle (changed it to some 3D text I did in Blender).
Sadly, I can't put the made with a mac badge on my video assignments because I use Vegas on PC for that stuff...my iBook's not really made for video editing...but basically I try to slip it in as often as possible wink

I like spotting "Mac subterfuge" in actual movies or commercials or whatever. There's so many taped-over TiBooks and Albooks and iBooks laying around in ads and stuff.

Even some ATi banner ads online use a TiBook with an ATi sticker as the picture for the laptop.

MB38 · 2005-12-22 11:54 pm

Myriad is my font of choice. Any time I'm shooting a project, there will either be Macs or no computers at all. Any opportunity I have to sneak a little Appleness in, I do. Not to promote switching or anything like that... I just feel that they fit better.

DJ LUCiTE · 2005-12-22 11:59 pm

Just like good looking actors...good looking computers work better on camera...no one wants a fugly xps on screen ^_^

Hell, even if I was the gamer being filmed and I had an XPS I'd hide that crap under my desk.

Twisted Guy · 2005-12-23 12:06 am

I use Myriad Pro, Lucida Grande, and other notable "Mac" fonts (Charcoal, Chicago, Gadget, Sand, Skia, Textile, Apple Chancery, etc.) in stuff I design every day. Wherever possible, I try to use the typeface designed, owned, or popularized by Apple versus similar non-Apple fonts. Apple typefaces just tend to look better. By contrast, I try to avoid using Comic Sans, Trebuchet, and Verdana. Eugh.

Shadowless · 2005-12-23 8:41 am

Episode of Friends where Ross loses his entire speech that he has to give (which is on his laptop) because one of his friends (I forget who) was looking at porn and it gave him some sort of virus.

They were using a TiBook. I told my friends as we were watching it that they were using a Mac, but they had to cover the logo because it was too unrealistic that something that bad would happen.

Shadowless · 2005-12-23 8:46 am

Oh, and Trent Reznor (the guy behind Nine Inch Nails) likes Macs. On his website where you can download a free Garageband version of his "The Hand That Feeds" song, he says that he used a 1.67GHz PowerBook to work with it (or something like that). Also, in his music video for "Only" you can see a PowerBook. It's in the preview for the video in iTunes.

MB38 · 2005-12-23 9:37 am

Trent's a nice guy. When I was at the Third Street Promenade store, he would come in from time to time. He was buddies with one of the managers there. They were trying to get him to do a little show in the store's theater... never happened.

DJ LUCiTE · 2005-12-23 10:14 am

MB38 wrote:
Trent's a nice guy. When I was at the Third Street Promenade store, he would come in from time to time. He was buddies with one of the managers there. They were trying to get him to do a little show in the store's theater... never happened.

eek Holy crap he goes to that store?! Haha, I used to live there...been frequenting that store ever since it opened. Never saw him though smile

lieven · 2005-12-23 12:13 pm

I used the Mac OS X user interface guidelines for a Java application I wrote in college... It actually looked good on Gnome and Windows smile

ConnertheCat · 2005-12-23 1:50 pm

I wrote and filmed an action hero storyline involving a Apple theme superhero.

Apple Geek++

Forums | MacLife

#1 2005-12-22 9:58 am

Mac subterfuge [2005-2006]

#2 2005-12-22 10:18 am

Re: Mac subterfuge [2005-2006]

#3 2005-12-22 10:51 am

Re: Mac subterfuge [2005-2006]

#4 2005-12-22 3:22 pm

Re: Mac subterfuge [2005-2006]

#5 2005-12-22 3:24 pm

Re: Mac subterfuge [2005-2006]

MuckSavage wrote:

#6 2005-12-22 11:51 pm

Re: Mac subterfuge [2005-2006]

Thrica wrote:

#7 2005-12-22 11:54 pm

Re: Mac subterfuge [2005-2006]

#8 2005-12-22 11:59 pm

Re: Mac subterfuge [2005-2006]

#9 2005-12-23 12:06 am

Re: Mac subterfuge [2005-2006]

#10 2005-12-23 8:41 am

Re: Mac subterfuge [2005-2006]

#11 2005-12-23 8:46 am

Re: Mac subterfuge [2005-2006]

#12 2005-12-23 9:37 am

Re: Mac subterfuge [2005-2006]

#13 2005-12-23 10:14 am

Re: Mac subterfuge [2005-2006]

MB38 wrote:

#14 2005-12-23 12:13 pm

Re: Mac subterfuge [2005-2006]

#15 2005-12-23 1:50 pm

Re: Mac subterfuge [2005-2006]

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