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#1 2006-02-24 11:38 pm
- imikedaman
- Righting Wrongs

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Game commercials can't have superior graphics?!
The UK's Advertising Standards Authority (ASA) has upheld complaints from three television viewers that adverts depicting scenes from Activision title Call of Duty 2 and its current generation console counterpart CoD2: Big Red One were misleading, and declared that they must not be shown again in their present forms.
The adjudication, published today, is likely to send shockwaves through the industry as it focuses on the question of whether pre-rendered footage is an acceptable representation of a computer game - in its defence, Activision didn't argue that it was, but rather that using pre-rendered footage was "common practice".
http://www.gamesindustry.biz/content_page.php?aid=14891
Uhhhh... game companies have been doing it for years, for every game commercial I've ever seen. I can't believe someone was stupid enough to not realize the difference, and powerful enough to cover up for their idiocy by using politics.
Next they're going to complain that in-game cutscenes feature better graphics than the game does. They may as well.
With my best friend at my side,
I face the new day in full stride.
I don't know what the future holds,
But I'll be waiting, proud and bold.
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#2 2006-02-24 11:53 pm
- dv
- Negusa Negest
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Re: Game commercials can't have superior graphics?!
But it is misleading, and probably shouldn't be done for ethical reasons.
It's just too bad that a government had to legislate this. But at the same time, to the game companies, I say "tough smurf."
"Now commences the process of cutting off the head, which generally takes from an hour to an hour and a half by an expert workman with a sharp blade." -Reuben Delano, Wanderings and Adventures
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#3 2006-02-25 12:26 am
- NAG
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Re: Game commercials can't have superior graphics?!
Yeah, I'm getting tired of seeing prerendered stuff. I'm fine with the ones with real humans in it, as I doubt you would think that was the game...unless you are weird.
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#4 2006-02-25 12:40 am
- dv
- Negusa Negest
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Re: Game commercials can't have superior graphics?!
NAG wrote:
Yeah, I'm getting tired of seeing prerendered stuff. I'm fine with the ones with real humans in it, as I doubt you would think that was the game...unless you are weird.
That would be a trip - an MMOLARPG.
"Now commences the process of cutting off the head, which generally takes from an hour to an hour and a half by an expert workman with a sharp blade." -Reuben Delano, Wanderings and Adventures
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#5 2006-02-25 3:27 am
- imikedaman
- Righting Wrongs

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Re: Game commercials can't have superior graphics?!
NAG wrote:
Yeah, I'm getting tired of seeing prerendered stuff.
Well, keep in mind that "being tired of it" doesn't mean it should be banned. 
The commercials would be boring as hell if they had to use the game engine. The game only has so many built-in animations. Don't these commercials always show a few seconds of gameplay at the end?
With my best friend at my side,
I face the new day in full stride.
I don't know what the future holds,
But I'll be waiting, proud and bold.
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#6 2006-02-25 4:25 am
- elpato84
- is Heavy Weapons Guy

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Re: Game commercials can't have superior graphics?!
imikedaman wrote:
NAG wrote:
Yeah, I'm getting tired of seeing prerendered stuff.
Well, keep in mind that "being tired of it" doesn't mean it should be banned.
The commercials would be boring as hell if they had to use the game engine. The game only has so many built-in animations. Don't these commercials always show a few seconds of gameplay at the end?
Not always. THe Call of Duty commercials they mention are quite entertaining, but the closest thing we see to the actual game is the cover art.
"I personally think that with the budget they've planned, Halo [the movie] will be a failure. I think Halo will not make the money back in the end."
-Uwe Boll (made the films: Alone in the Dark, House of the Dead, Bloodrayne, Far Cry, Postal)
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#7 2006-02-25 8:24 am
- Mr. Happypants
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Re: Game commercials can't have superior graphics?!
I wonder why they can't get away with disclaimers (if they dont' already) in really tiny print at the bottom of the ad stating that "some or all scenes depicted may be pre-rendered blah blah blah <insert lawyer speak>" like the car people do.
Have you seen that truck commercial where the meteor slams into the vehicle & it comes out unscathed? There should be a way for the software guys to do the same thing - they're basically showing concept footage to get across the selling points of the game, so it should be legit given the right verbage to tell consumers what they're seeing. Hope they put up a fight at least.
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#8 2006-02-25 9:08 am
- Mymac4ever
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Re: Game commercials can't have superior graphics?!
Thank god it's posible to rent games otherwise I might had been a very disapointed owner of Need For Speed Most wanted for PS2. That game looked horribly ugly on the PS2 and I never got the same speedfeel as I got from the prequel (Need for Speed Underground2).
Now, where in the name of... did I put that thing that I forgot what it was and why I was looking for it?
SE/30: 16Mhz/8MB/34MB/PussyCat
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#10 2006-02-25 4:09 pm
- Bat
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Re: Game commercials can't have superior graphics?!
I don't have a real problem with pre-rendering if the scene is cinematic and reasonably representative of what good gameplay can be- trying to capture good sequences played by real people can be very time-consuming and unpredictable. I have a problem when that isn't the case, or when the prerendering pushes the scene to the theoretical limits of the hardware- that just never happens in real life. And of course the game engine, limited to available animations and whatnot should be used; just make it a good scene without trickery.
If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw
"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."
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#11 2006-02-25 5:43 pm
- NAG
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Re: Game commercials can't have superior graphics?!
Using only pre-rendered scenes in the ad is like having all car ads show the top of the line sports car (sorry for the car analogy). I guess I'm fine if it is an in game cinematic and is actually in the game, but I would like them to maybe show the actual game if it uses rendered scenes in some way (especially with all the "scandals" lately).
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#12 2006-02-25 6:58 pm
- skymt
- Lycanthropic Cowboy
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Re: Game commercials can't have superior graphics?!
The problem with the Call of Duty 2 spot under debate is that they made a point of emphasizing the graphics. At one point they flash a quote from some video game rag (I don't remember which one) about how amazing the graphics are. Joe Schmoe might look at the pre-rendered scene onscreen and say "Wowsers, that looks so much better than my PlayStation 2! I'm going to get me an XBox 360!" Thus, it misleads.
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#13 2006-02-25 9:16 pm
- TheSpartan
- Fedaykin

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Re: Game commercials can't have superior graphics?!
I think that someone just didnt have a high def connection to their TV and decided to play CoD2.....it DOES make a big difference....
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#14 2006-02-26 3:56 am
- Bat
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Re: Game commercials can't have superior graphics?!
TheSpartan wrote:
I think that someone just didnt have a high def connection to their TV and decided to play CoD2.....it DOES make a big difference....
And you think the ASA wasn't thorough enough to examine that angle? A couple of years back, they made Apple cease their claims in the UK about the new G5 being the 'World's fastest personal computer.' They didn't exactly roll dice or play 'rock paper scissors' in that determination.
If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw
"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."
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#15 2006-02-28 6:41 am
Re: Game commercials can't have superior graphics?!
imikedaman wrote:
Uhhhh... game companies have been doing it for years, for every game commercial I've ever seen.
Not here they haven't. If you're advertising a game for a particular system then the footage has to be from that system.
I can't believe someone was stupid enough to not realize the difference, and powerful enough to cover up for their idiocy by using politics.
That's not how it works at all. There are certain standards that have to be followed to advertise on UK TV. If those standards are not followed then the ASA is advised and gets involved. Surely the US must have some sort of guidelines for advertising products to prevent mis-representation?
Next they're going to complain that in-game cutscenes feature better graphics than the game does. They may as well.
Uh, no. Those cutscenes would be part of the game, but you knew that anyway, didn't you? I can't believe someone would be stupid enough to not realise the difference. 
The commercials would be boring as hell if they had to use the game engine. The game only has so many built-in animations.
Bollocks. Unless you're suggesting that there's less than 30 seconds of gameplay that could be shown.
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#16 2006-02-28 8:45 am
- IcarusFountain
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Re: Game commercials can't have superior graphics?!
Its not so much that the commercials used pre-rendered graphics (not even using the game's engine), but that EA told them that it would use in-game graphics, and it did not. If your commercial isn't what you said it would be, you mislead the ASA board, and your commercial should be taken off air until you create one that does meet the standards you yourself agreed to.
EA, tough it up. 
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#17 2006-02-28 4:38 pm
- imikedaman
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Re: Game commercials can't have superior graphics?!
Lew wrote:
Next they're going to complain that in-game cutscenes feature better graphics than the game does. They may as well.
Uh, no. Those cutscenes would be part of the game, but you knew that anyway, didn't you? I can't believe someone would be stupid enough to not realise the difference.
Since you admit cutscenes are part of the game, then you're completely okay with companies using cutscenes in game commercials, right?
The last time I checked, the FMV cutscenes look infinitely better than in-game graphics. There are just certain special effects that can be produced more realistically when pre-rendered, and the camera can be much more dynamic and interesting when not confined to the game's limitations. Cutscenes allow for both of those.
With my best friend at my side,
I face the new day in full stride.
I don't know what the future holds,
But I'll be waiting, proud and bold.
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#18 2006-02-28 5:43 pm
- Bat
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Re: Game commercials can't have superior graphics?!
imikedaman wrote:
Since you admit cutscenes are part of the game, then you're completely okay with companies using cutscenes in game commercials, right?
The last time I checked, the FMV cutscenes look infinitely better than in-game graphics. There are just certain special effects that can be produced more realistically when pre-rendered, and the camera can be much more dynamic and interesting when not confined to the game's limitations. Cutscenes allow for both of those.
I think you're a mite confused about FMV, cutscenes, in-engine, prerendering, render-to-spec and so on. There are distinctions, and they do matter.
If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw
"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."
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#19 2006-02-28 7:18 pm
- imikedaman
- Righting Wrongs

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Re: Game commercials can't have superior graphics?!
Bat wrote:
I think you're a mite confused about FMV, cutscenes, in-engine, prerendering, render-to-spec and so on. There are distinctions, and they do matter.
Are you going to explain why you think that? I know the difference between all of them, so if anything's confusing me, it's you. 
My point is that FMV cutscenes are still cutscenes, and if they use those in commercials, it still won't fix the "problem" of people buying the game and realizing the actual real-time graphics aren't as good as the commercial made it seem.
Last edited by imikedaman (2006-02-28 7:21 pm)
With my best friend at my side,
I face the new day in full stride.
I don't know what the future holds,
But I'll be waiting, proud and bold.
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#20 2006-03-01 2:15 am
- NAG
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Re: Game commercials can't have superior graphics?!
Personally, I'm just confused by ads for games. Unless it is a casual friendly game I don't see the point. In my experience, only super casual game players don't know what is coming out. It is the same for movies...except there are more casual movies than games. (A lot of games are not for casual game players, like Call of Duty isn't.)
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#21 2006-03-06 1:38 pm
- teitoku
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Re: Game commercials can't have superior graphics?!
imikedaman wrote:
The commercials would be boring as hell if they had to use the game engine. The game only has so many built-in animations. Don't these commercials always show a few seconds of gameplay at the end?
Just because your game is ugly doesn't mean you get to misrepresent it on television. Imagine if Ford put out a commercial for their Focus car, but only showed a Ferrari with the Ford logo slapped on.
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#22 2006-03-06 3:23 pm
- elpato84
- is Heavy Weapons Guy

- From: red team
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Re: Game commercials can't have superior graphics?!
To give an opposing example, I'm playing Painkiller right now. Fantastic looking in-game, but the FMV feels like an afterthought and looks really stale in every way.
"I personally think that with the budget they've planned, Halo [the movie] will be a failure. I think Halo will not make the money back in the end."
-Uwe Boll (made the films: Alone in the Dark, House of the Dead, Bloodrayne, Far Cry, Postal)
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#23 2006-03-09 12:57 am
- teitoku
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Re: Game commercials can't have superior graphics?!
Personally, I'm just confused by ads for games. Unless it is a casual friendly game I don't see the point. In my experience, only super casual game players don't know what is coming out. It is the same for movies...except there are more casual movies than games. (A lot of games are not for casual game players, like Call of Duty isn't.)
I really don't see what you're talking about. Without ads, you'd have to sit around at game news sites and developers' sites to see what's coming out. Same as anything else.
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#24 2006-03-09 2:02 am
- reefdog
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Re: Game commercials can't have superior graphics?!
Are you implying not everyone does that?
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#25 2006-03-09 5:03 am
- Bat
- Flawless Cowboy
- Royal Wombat

- From: Björk, Björk
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Re: Game commercials can't have superior graphics?!
imikedaman wrote:
Bat wrote:
I think you're a mite confused about FMV, cutscenes, in-engine, prerendering, render-to-spec and so on. There are distinctions, and they do matter.
Are you going to explain why you think that? I know the difference between all of them, so if anything's confusing me, it's you.
Simple, then. You tell me what you understand these terms to mean, and I'll tell you what the literal meaning is.
My point is that FMV cutscenes are still cutscenes, and if they use those in commercials, it still won't fix the "problem" of people buying the game and realizing the actual real-time graphics aren't as good as the commercial made it seem.
I'll start. FMV per se has been on the wane since its heyday in the mid-late '90s, as exemplified in the later Wing Commander games and the first Jedi Knight- real actors, sets, recorded video using cameras. It came into vogue when the then-huge storage capacity of the new CD-ROMS offered much room for prerecorded live cutscenes. Very different than in-engine cutscenes which have basically replaced recorded full-motion video.
Your turn.
If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw
"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."
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