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I've never seen this done on an iPod, or with another company's logo put on instead, but whenever I see an iBook/PowerBook in a tv show, it has a stupid looking sticker over the glowing apple logo. Except on some fox shows like 24.

Is call product placement, if u don't pay, u don't play! that is the first and last reason.

Removing the Apple logo from a computer may have the desired effect, but not so with an iPod.  The iPod is just as good as an Apple logo.

A McDonalds ad had a Dell looking circle over the Apple symbols. I have also seen iMacs with Dell drapped across the front of them where the logo should be.

The design of the product deserves to have it's branding on there. Removing it rather than obscuring it has got to be close to defamation. It's like covering up someone's signature on a work of art!

My next question is how is the Apple logo so prominent? The Nike symbol or Dell or Sony draped across the products are easier to connect with. Why are they singling out the Macs?

Edit: When people ask for me to install Microsoft iTunes for their iPod to work. Or refer to their iPod, iMean Creative player, the market presence certainly ain't there. Or maybe these students are just dumb marketing lemmings...

Last edited by reece_james (2006-07-04 9:23 am)

The show "Bones" shows the words "iMac" and the Apple logo all the time.  I have no idea if Apple actually pays for it or not, but it is definitely there in almost every episode.

Every other show I have ever seen with an Apple product has the logo covered up somehow.

Shadowless wrote:

In Runaway Jury they use an iPod, but they refer to it as an MP3 Player.

Which is perfectly accurate.

I've never seen the Apple logo replaced with another companies' logo, but I have seen this same phenomenon with computers that are obviously some other brand. More often than not they simply place a plant or desk lamp or something so that they are right between the logo and the camera, the cheap bastids.

Also, don't forget that there are plenty of advertisers who pay for airtime during a specific show.  If Pepsi, for example, is paying money to have a spot aired during break from Show X, they probably don't want Apple getting free airtime within the show.

To my knowledge, it's perfectly acceptable to show a logo in a show or movie, as long as the product is shown properly.  IE, you can have someone drink a Coca-Cola and enjoy it, while showing the logo, but you can't have them drink it and then fall over dead from the untainted product.

I also think there are different rules for different mediums.  One thing for TV, one for movies, another for print, etc.

We saw The Devil Wears Prada this weekend, and apparently The Devil Uses Macs as well. Lots of Macs.

What was funny was towards the beginning, Emily minimized a window into the dock. The audience sort of gasped/laughed, like it was one of those snobbish haute couture tricks, instead of 'just the way it works'. Meh. PC users.

Shouldn't it be stigma, the singular form of the word rather than the plural form stigmata?

I particularly point this out since most people associate the singular form with a stain or tarnish on one's reputation and the plural form with the crucifixion marks of Jesus despite the words having the same actual meanings.

reece_james wrote:

When people ask for me to install Microsoft iTunes for their iPod to work. Or refer to their iPod, iMean Creative player, the market presence certainly ain't there. Or maybe these students are just dumb marketing lemmings...

I call my Dell DJ an iPod sometimes...WAIT! don't kill me just yet.  It is easier to call it an iPod, because then people will know that it is a large capacity MP3 player.  Soon I will be able to legitimately call my MP3 player an iPod, 'cause I'm getting one with my MacBook tomorrow.  So excited!

Nothing to see.  Please move on.

Last edited by HeadlessBill (2006-07-04 9:59 pm)

wellfleation wrote:

On Designer Challenge (HDTV) the designer whips out her PowerBook all the time. I just don't think they care about giving Apple the free advertising as it's a small market show.

I always thought it was funny whenever Genevieve on Trading Spaces would start saying iBook, but stop halfway through and then say laptop whenever she would use her iBook on the show.

Last edited by HeadlessBill (2006-07-04 10:34 pm)