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Social networking is a great tool for groups or businesses to communicate with the masses, but getting the message out across multiple services can be like pulling teeth. Like most everything these days, there’s an iPhone app for just such a purpose — no toothache necessary. Postcard is a free app for iPhone that simplifies the task of cross-posting to multiple social networks at once. Rather than switching between different apps or services, you'll simply tap out your missive once and then sit back as it’s posted to the relevant websites of your choosing.
While rival apps offer such functionality for Twitter, Facebook, and App.net, Postcard ups the ante with support for LinkedIn, Tumblr, Buffer, and even WordPress websites. That last one had us intrigued, so we installed the companion plug-in for a WordPress blog (hosted by this reviewer), and within moments, we were sending posts to a new “Social Archive” section of the website.
The actual Postcard app is likewise deviously simple to set up and use, and includes niceties like the ability to select or deselect networks with a tap, attach pictures and video from a device or linked Dropbox account, and the option to have a personal or business website host shared content, which helps leverage social networks and drive clicks back to your ad revenue.
How can the developer deliver all this great stuff for free? Postcard includes the ability to connect two networks without charge, with in-app purchase options for another two priced at $0.99, five for $2.99, or unlimited networks for $4.99 — an extremely fair price considering the convenience provided. And grievances are few. The lack of native iPad support certainly tops that list, Instagram support would be nice, and we might finally get some use out of Google+ should the service be added in a future update. Otherwise, it offers a whole lot of benefit for very little.
The bottom line. Postcard is that rare breed of app that truly makes life easier for social networking junkies, and it’s only a stone’s throw away from perfection.
iPhone or iPod touch running iOS 7.0 or later
Cross-posting to multiple social networks at once. WordPress plug-in with easy setup. User-selectable host network delivers clicks to personal or business websites.
No native iPad support. Lacks support for Google+ and Instagram. Only two networks allowed with the free download.