Cheap but not free: In a giving mood Apple, the rumor mills have it, is not only throwing around store credits but is supposedly urging the remaining networks in the iTunes store to chop the prices of their TV shows down to 99 cents an episode. With video not moving anywhere nearly the same numbers as music, perhaps the expectation is that a price drop would provide the public ample incentive to begin paying for that which they currently get for free anyway. Yeah. We just said that.

Oh, Canadian iPhone: So close, yet so far away pretty much perfectly describes Canadian chagrin at actually being another country and not being able to get their hands on useable iPhones while their southern neighbors did the nyah-nyah dance. But no more. By using the recent iPhone hack, Bobby Tzanev, CTO at a web design company, has unlocked the phone, rewritten some software and gotten it to work on Rogers Wireless’ Fido network. Tzanev has yet to be billed but estimates are putting his first time bill at an easy $700 a month. Yow.

How $orry is $orry: Even though UBS analyst Ben Reitzes costs out Apple’s recent open letter apology/”refund” at $100 million, it seems it was really a bit of handy horse trading with the numbers coming out largely in Apple’s favor. Which is, in fact, no surprise at all.

Da Patch: iTunes 7.4 update fixes a bug that could have hit both Mac and Windows users and will even add features to the soon-coming iPod Touch. The update can be downloaded now even though some of the features won’t be enabled until later this year.

Ringtones for free?: Until someone somewhere catches you? Seems like it.