The billboards in Peter's ad campaign all played on songs with "touch" in the lyrics.

Peter Weisz of Carmel, Indiana, is no stranger to design and marketing. As a freelance marketing consultant, Peter’s experience definitely helped him win this month’s contest. His full campaign of iPod touch billboards stood out amongst the other entries and was noted for its clean design and snappy play on words.

Peter explains, “Drivers typically have less than three seconds to notice and process billboard content. I attempted to make the ads instantly identifiable as coming from Apple and making the copy familiar, fun and easy to digest.” Peter created his ads on his 24-inch iMac with Photoshop CS3. The prize, Adobe Illustrator CS3 ($599), will fit perfectly into his workflow.