Am I the only one who is reminded of Mario Bros. by the MobileMe icon?

Apple announced MobileMe today. The new service will replace the .Mac service. Current .Mac subscribers will have their accounts automatically upgraded to MobileMe. Apple is calling it "Exchange for the rest of us."

The service will set you back $99 annually and can be accessed at www.me.com.

MobileMe brings Push email, contacts and calendar to your Mac, Windows PC, iPhone and iPod touch. Any changes, made from any of these platforms, will instantly sync with your other devices and the web.

Your MobileMe photo gallery is available to anyone with a web browser, and allows friends and family to upload photos to your gallery. iPhoto 8 users will be able to publish directly to their MobileMe gallery. iPhone users can share their pics directly from the camera app by choosing "Send to MobileMe."

Online storage for MobileMe will be 20GB, double the current storage of .Mac. iDisk browser integration is more finder like.

Check out Apple's guided tour of MobileMe.