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Apple's Halo Effect
Created 2008-08-25 11:57

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Apple's Halo Effect
Posted 08/25/2008 at 2:57:02pm | by Florence Ion
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Thanks to the success of the iPod and the iPhone, more business environments are adopting Macs, which means that more and more cubicles are converting to Mac OS, according to a report released today by Forrester Research based on 50,000 enterprisers and 2,500 organizations surveyed.

The findings were based on the answers culled from the 50,000 enterprisers and 2,500 organizations that agreed to be surveyed. The results are surprising, considering that Apple has hardly implemented a marketing strategy geared towards the enterprise demographic. Analysts credit Apple’s success to the “halo effect”, which is when a company releases such a quality product that it entices consumers to purchase their other products.

Regardless of the fact that companies may have seen Macs as the expensive alternative, Apple’s “halo” has grown so large that corporate America is beginning to jump on the OS X bandwagon.

COMMENTS: 2
TAGS:  Enterprise
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Source URL: http://www.maclife.com/article/%5Bprimary-term%5D/apples_halo_effect

Links:
[1] http://www.maclife.com/user/fion
[2] http://www.maclife.com/article/[primary-term]/apples_halo_effect
[3] http://www.forrester.com/go?docid=46545
[4] http://www.maclife.com/article/martha_enjoys_the_air_iphones_are_enterprise_worthy_now_and_iphones_in_the_classroom
[5] http://www.maclife.com/article/feature/os_x_snow_leopard_roundup