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UK Yanks a Commercial from the Yanks
Created 2008-08-27 13:59

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UK Yanks a Commercial from the Yanks
Posted 08/27/2008 at 4:59:58pm | by Florence Ion
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The BBC reported today that the UK’s Advertising Standards Agency (they have one of those?) has blocked an iPhone commercial from appearing on the air to keep it from misleading consumers about the capabilities of the device.

The ad claimed that “all the parts of the internet are on the iPhone," but the ASA argued that without Flash and Java, the iPhone is futile—or, at least incapable of accessing the internet “in its full glory,” according to spokesperson Olivia Campbell. The ASA also ruled that the commercial “gave a misleading impression of the internet capabilities of the iPhone”, but Apple contested, saying that it never guaranteed that plug-ins would be available.

The commercial will remain banned, as Apple has no plans to modify the ad for the U.K. 

 

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TAGS:  UK
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Source URL: http://www.maclife.com/article/news/uk_yanks_commercial_yanks

Links:
[1] http://www.maclife.com/user/fion
[2] http://www.maclife.com/article/news/uk_yanks_commercial_yanks
[3] http://news.bbc.co.uk/2/hi/technology/7582197.stm
[4] http://www.maclife.com/article/a_touching_ad
[5] http://www.maclife.com/article/news/apple_sued_over_lousy_3g_performance