Apple has finally responded to Microsoft’s $300 million image makeover campaign with two new ads tackling the “V” word, and Microsoft’s interesting marketing strategies (Churros with Seinfeld, anyone?).
The ads target Microsoft’s apparent hesitation to refer to Windows Vista by its full name because of its issues. “Not saying the word Vista is not the same as fixing Vista’s problems,” preaches Justin Long.
Both commercials poke fun at Microsoft’s attempt to redefine itself in this cruel world of Mac vs. PC. Truth is, there are so many negative impressions of Vista that not even $300 million could turn back time.
Check out the ads below:
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Links:
[1] http://www.maclife.com/user/fion
[2] http://www.maclife.com/article/[primary-term]/we_dont_say_v_word_around_here
[3] http://news.cnet.com/8301-13579_3-10070331-37.html