The press has turned its focus from the iPhone itself to the battle between Cisco and Apple over the iPhone name. Not only will this be a long, expensive court battle with complicated issues to resolve. Some lawyers seem to think that both companies will end up with rights to use the iPhone moniker, while others think that Cisco will win. All this could've been avoided had the two companies just sat down and talked, you say? Well, they did that, but apparently, Cisco was asking too much from Apple. And you know how Steve Jobs gets when a company tries to get its way with Apple.

In other news: It's Friday, and it's also the last day of Mac Expo 2007. So you know what that means? It's time to escape the reality distortion field and enter the real world, where not everyone loves the Cupertino company. Some think the iPhone is too expensive at $499 and $599 for such an ordinary product. It also seems as if the movie industry has high demands for Apple when it comes to iTunes movies—you gotta admit, you were hoping that more movie studios would've joined Disney and Paramount at this point. And hey, did you manage to forget about the stock options probe? You did? Good for you. We're sure Apple did for a while, until federal investigators started looking for two lawyers to question about Steve Jobs's stock options. All we know is that we're too tired and our feet ache from Expo. It's time to show our feet some love, crack open a brew, and breath deeply. What a week.