With the a barrage of new games being released for the funnest iPod ever, Apple has kicked up the creativity on its advertising campaign. TBWA/Media Arts Lab recently released a new online ad over at Yahoo Games spotlighting the use of the iPod Touch's accelerometer in an interesting way. As the gameplay progresses, the rest of the webpage comes alive for an overall experience that is sure to put a smile on your face.

The iPod touch pushing its way into the portable gaming market and taking cues from other game ads. Similar ads that use extend the use of a host pages elements have been popping up around the web. Other ads incluse, the Wii experience on YouTube and the Apple ads on the NYtimes.

Check out the ad in the video below.