
Cult of Mac first spread the word last week that Apple will indeed be making its debut at CES 2010. All the reasons for Apple showing up at CES seem to contradict all the reasons Apple decided to drop the Macworld Expo.
Apple claims that trade shows have become less of a priority and have become a burden on their time and budget. NY Times David Pogue interviewed Phil Schiller last week asking a bit more of why they were pulling out of Macworld entirely. Schiller admitted that January just didn't coincide with their product release life cycle.
That makes it difficult to believe that Apple seems fired up to attend CES 2010 according to AppleInsider. The company could be trying to expand its reach beyond the its core audience. The question is, will Apple go tow-to-toe with Microsoft's keynote at CES with their own, or will they just have a booth. Until we get official word from Apple, we'll just have to wonder.
Question of the day: Would you go to CES if Apple had a booth at the event?
Drop your answer in the comments below.
Links:
[1] http://www.maclife.com/user/destrada
[2] http://www.maclife.com/article/news/apple_makes_jump_ces_2010
[3] http://cultofmac.com/apple-ditching-macworld-in-favor-of-ces/6800
[4] http://pogue.blogs.nytimes.com/2009/01/08/a-strange-macworld-expo/
[5] http://www.appleinsider.com/articles/09/01/09/source_apple_plans_to_attend_ces_in_2010.html
[6] http://www.maclife.com/article/news/analysts_give_aok_ditch_macworld_2010
[7] http://www.maclife.com/article/news/idg_comitted_macworld_2010
[8] http://www.maclife.com/article/news/biggest_macworld_expo_disappointment_no_animal_facial_recognition_iphoto