
While none of the offerings are currently the newest material in their catalog, Marvel Comics is partnering with some app developers for the iPhone to bring comics to the small screen. If the sampling is any indication of how well comics can be done on a 3.5-inch screen, I can hardly wait for Apple to bust out the 10.7-inch tablet.
At this
stage, at least three apps sell select titles from Marvel's catalog and
the three of them offer differing iterations on the reading experience.
Readers of comics can find their mobile fix at Comics by Comixology,
iVerse and Panelfly, all of which feature in app purchasing of comics.
While Comics and iVerse are offering Marvel titles at the price of
$1.99, Panelfly is the better bet for pricing, offering the same titles
at the discount price of $.99.
The three apps share many
similarities with other reader apps while also each delivering their
own take on the graphic format reading experience. They also each
handle the downloading of comics in their own way, each highlighting
different publishers and a different variety of free comics.
In the Marvel category, there seems to be variation with the titles on offer for each app. Comics offers Astonishing X-Men, Captain America, Civil War, Marvel Zombies, X-23, and X-Men Age of Apocalypse, while Panelfly offers Astonishing X-Men, X-23, X-Men Age of Apocalypse, Iron Man, and Amazing Spider-Man. iVerse for its part offers X-Men Age of Apocalypse, Amazing Spider-Man, Astonishing X-Men, Captain America, Iron Man, and X-23. No word on exactly the disparity in titles, though it's worth noting that the mix represents the new, with Josh Whedon's Astonishing X-Men series side by side with issues 1-25 of the classic Stan Lee/Steve Ditko Amazing Spider-Man.
The
apps also differ on previews of the comics and other features. Some are
strong in some aspects, while outshined by others elsewhere. Marvel's
cautious approach in letting third-parties act as distribution channels
could also be seen as a wise first toe into the mobile market before
the creation of their own app culling the best features from others.
In the realm of samples, iVerse seems to offer nothing beyond a
thumbnail of the cover. It also locks image sizing, preventing readers
from zooming in on Veronica's tight sweaters in Archie Comics. One
suspects that the same can be said for X-23's more revealing wardrobe
choices. It does, however, feature nicely sized screens that don't
crowd the view and a rotation to landscape focuses automatically in on
just enough to fill your screen with readable goodness. iVerse's user
interface is slick and polished, your comics titles resting nicely on a
woodgrain shelf for you to tap and begin reading
Panelfly is a beautiful app to look at and allows you to preview up to four pages of a comic, though its download speeds are considerably slower than the other two and comics needed to process and be added to the library in a time consuming fashion prior to reading. Pages stocked with panels load and you have to double tap to get to one screen-sized panel zoomed in sufficient to read. Tap the right hand side of the screen to navigate to the next panel, left panel taps takes you back a panel or you can swish your thumb across the screen to bounce around the page without controls. There is no pinch-resizing of images.
Comics by
Comixology works similarly to Stanza with the page being broken into
thirds for tap-based controls which animate panel shifts beautifully.
These occur in all directions, moving you across larger panels as you
might read each text box, then zooming out to allow the whole picture
to be viewed. The drawback here is that you frequently find yourself
switching the iPhone from landcape to portrait and back. Comics does,
however, allow for pinch resizing and image dragging, as well as the
helpful feature of an in-app comic book store finder that uses GPS to
put you on the right path to your local print comics seller. Of all
three apps, it also has the finest tuning in the settings.
Each
comics reader has something for a class of customers, each holds a
slightly different selection of titles and publishers, and if you're a
dedicated comics reader you just might wish to download all three to
find out which experience works best for you. Or to take advantage of
all the titles currently available across the spectrum. With
well-developed user interfaces in each of the three apps it really
comes down to a matter of taste and preferences.
For Marvel
this step hopefully proves successful enough that more of their back
and current catalog will soon be available. The inclusion of
longer-length graphic novels and more adult geared titles would also be
welcome as would a few more freebies to encourage more readers to
support these formats.
If their moves are indicative of anything, this is likely to happen.
Marvel has also tried experimenting with "motion comics" (minimally
animated cartoons, reminiscent of low budget "cartoon" versions of
children's books in the seventies) available in iTunes including
Spider-Woman and Josh Whedon's run on Astonishing X-Men. Exactly what
support or benefits Marvel's Apple products related ventures may
receive from their new parent company Disney isn't exactly clear at
this point.
One thing is certain in this regard, though, the folks at DC Comics are
watching with anticipation to see if their competitor can make a go of
it. If it proves a success, we'll almost certainly see some kind of
similar offering from the Warner stable. The sooner Batman ends up on the iPhone, the better.