46 years ago, four lads from Liverpool came to America and the music industry has never been the same. Flash forward to today, and The Beatles have finally landed on iTunes -- and taken over most of Apple’s website as well.
Apple teased everyone with the home page of their website on Monday, promising a huge announcement at 10am EST Tuesday, which turned out to be the arrival of The Beatles on iTunes at long last. While many are disappointed that Apple didn’t have something more substantial to announce, the arrival of the boys from Liverpool in digital form is kind of a big deal.
To prove exactly how big a deal it is, Apple Inc. has created a whole section dedicated to The Fab Four, complete with videos of The Beatles through the years as well as their legendary live performance at the Washington Coliseum in 1964 before more than 7,000 eager fans, which came just two days after their historic appearance on The Ed Sullivan Show.
iTunes is offering The Beatles Box Set for $149, but you also have access to all 13 of the band’s original studio albums, with single albums priced at $12.99 and double albums priced at $19.99. Most surprisingly, individual tracks are also available from almost every album, although they’re priced at the higher $1.29 per track.
If you don’t want to watch The Beatles Live at the Washington Coliseum online, you’ll also be happy to know that you get a copy of the concert free when you buy The Beatles Box Set on iTunes -- then you can enjoy it on your Apple TV or iOS mobile device anytime.
The Beatles coming to iTunes ends years of media speculation about when the group will finally take the digital plunge. Many predicted the day was approaching after the band dipped their toes in the water recently with an apple-shaped USB drive filled with MP3 versions of the band’s music -- a nod to the group’s Apple Corps, which later inspired Apple Inc. CEO Steve Jobs to name the computer company we know and love.
Follow this article’s author, J.R. Bookwalter on Twitter