Given the sheer volume of downloading of apps, it was bound to happen sooner or later. The daily audience of apps running on the iOS system has now expanded beyond 19 million users. These users spend about 22 minutes a day on these apps, meaning the audience for iOS devices has now passed…you guessed it, Sunday Night Football on NBC. It's also just shy of ABC's Dancing With The Stars.
According to MobileBeat, just 4 million daily viewers are all that separate the iOS audience from the No. 1 TV show, Fox's American Idol. The measures come from the analytics firm Flurry.
Flurry made mention that that's only part of the picture, as its analytics code is only integrated into 50,000 of the 250,000 apps that are on the iOS. Given that, Flurry feels that iOS is even larger than all the TV shows if one takes into account the whole iOS viewership.
"The most obvious [effect] is the impact on the advertisement industry, which has relied on the reach generated by its prime time television slot for years," said Peter Farago, the vice president of marketing at Flurry.
With that readers, since the explosion of the App Store, have you found yourself enjoying your apps and utilizing them more than you used to watch television? Movies? Or on the flip side of that, are you finding yourself using apps like Hulu, Netflix, etc., to watch the above? Feel free to leave comments below!