Apple COO Tim Cook took the stage at the company’s “Back to the Mac” media event in Cupertino to give a “state of the Mac” address, revealing some amazing statistics about how the Mac is growing faster than the rest of the PC industry.
Apple announced Wednesday that the Macintosh division made up 33 percent of the company’s revenue last year, amounting to $22 billion. Apple COO Tim Cook put some perspective on those numbers by stating that if the Mac division alone were its own company, it would be number 110 on the Fortune 500 list. (But don’t worry, the Mac is staying part of Apple!)
The Mac’s share of the U.S. consumer market is 20.7 percent, which equates to one in five PCs sold at retail. Apple’s share of the market has outgrown the overall PC market for the last 18 quarters in a row, growing 2.5 times in the last quarter alone.
Thanks to the tremendous market share growth, Apple has 600,000 registered developers -- a number that’s continuing to grow by 30,000 each month. Among the developers noted by Apple are game giant Valve, now bringing titles to the Mac and PC simultaneously as well as AutoCAD, who recently announced a return to the platform after a long absence.
Cook also touted that the Mac has been number one in customer satisfaction for seven years in a row and Consumer Reports has ranked the computer number one for the last decade.
Finally, the company announced that their worldwide retail stores had more than 75 million visitors last year, where the company sold 2.8 million Macs. Of those, 50 percent were customers new to the Mac, which Cook noted will “make the tent even bigger.”
The Mac is here to stay, and as Cook concluded, “the momentum has never been more.”