iPhone Beginning To Creep into The Business World

Matthew Tilmann — Wed, 25 Nov 2009 07:55:45 -0600

Normally the communication tool of choice within the enterprise world has almost always been the BlackBerry. However, as TUAW.com points out via TBI Research, support continues to grow for the iPhone for business users. Apple's hit solution to the telephone world is gaining ground, mostly due in part to both employees and executives picking up an iPhone for personal use and deciding they'll take on one for work as well.

However, TBI sees the iPhone having possible trouble cracking two sectors in the US. Government and finance will more than likely continue to favor the BlackBerry, but Apple could still make up for it in either areas. "These are huge industries, but only make up 20% of the total US workforce. That still leaves 80% of the toal 150 million US workforce," stated a TBI research note. TBI sees iPhone usage gaining speed in industries such as media, entertainment, hospitality, transportation and consumer packaged goods.

Apple's Halo Effect

Florence Ion — Mon, 25 Aug 2008 14:57:02 -0500

Thanks to the success of the iPod and the iPhone, more business environments are adopting Macs, which means that more and more cubicles are converting to Mac OS, according to a report released today by Forrester Research based on 50,000 enterprisers and 2,500 organizations surveyed.

The findings were based on the answers culled from the 50,000 enterprisers and 2,500 organizations that agreed to be surveyed. The results are surprising, considering that Apple has hardly implemented a marketing strategy geared towards the enterprise demographic. Analysts credit Apple’s success to the “halo effect”, which is when a company releases such a quality product that it entices consumers to purchase their other products.

Regardless of the fact that companies may have seen Macs as the expensive alternative, Apple’s “halo” has grown so large that corporate America is beginning to jump on the OS X bandwagon.

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iPhone Beginning To Creep into The Business World

Apple's Halo Effect