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WSJ: Apple To Attend CES 2010? -- Yeah, Not So Much

Cory Bohon — Thu, 30 Jul 2009 09:33:11 -0500

When Apple pulled out of Macworld, many Mac followers were dismayed. Some wondered if Apple would be attending any other conferences, and it looks as though they finally have an answer. The Wall Street Journal is reporting that Apple will be attending CES 2010, a major step towards the world of consumer electronics (could this be when they launch the rumored "iTablet"?).

According to WSJ reporter, Ben Charny reported that Gary Shapiro, the cheif executive of CEA (the company that puts on CES every year) recently told some journalists that he had asked Apple to kick off the event with a keynote. Apple has been aksed to come to the event multiple times, but alas, they have always failed to reply to the offer.

Ryan Block over at Engadget weighed in on the situation; he was at the dinner for the journalists, but says that Shapiro was jokingly saying that ocassionally he will get a repsonse back from Steve Jobs via email. Ryan Block also noted that Shapiro never officially stated that "Apple will definitely be there."

It would be nice to see Apple keynoting the event, but it would seem that the details are still up in the air. You can read the fully stories on Engadget and WSJ.

CEA Attempts to Lure Apple-Related Vendors

Florence Ion — Mon, 12 Jan 2009 18:53:54 -0600

We already know that Apple is pulling out of Macworld, but does the company have plans to move to CES, the colossal electronics showcase that takes place in Las Vegas every year around the same time as Macworld? Jason Oxman from the Consumer Electronics Association told CNET this weekend that next year, there will be space on the showroom floor set aside specifically for Apple-related products.

Oxman won’t name the businesses that plan on showcasing next year, but he says he’s pleased with the feedback he’s received. The news can come as disconcerting to Apple fans, especially considering that major presenters like Adobe and Belkin pulled out of Macworld this year. Hopefully, this doesn't foreshadow the end of Macworld anytime soon.

Apple is a CEA member and has a “longstanding relationship” with the group. It is doubtful that the company would exhibit at CES, because Apple feels it no longer needs to debut its products at trade shows.

Apple Makes the Jump to CES 2010?

Danny Estrada — Mon, 12 Jan 2009 13:15:35 -0600

Cult of Mac first spread the word last week that Apple will indeed be making its debut at CES 2010. All the reasons for Apple showing up at CES seem to contradict all the reasons Apple decided to drop the Macworld Expo.

Apple claims that trade shows have become less of a priority and have become a burden on their time and budget. NY Times David Pogue interviewed Phil Schiller last week asking a bit more of why they were pulling out of Macworld entirely. Schiller admitted that January just didn't coincide with their product release life cycle.

That makes it difficult to believe that Apple seems fired up to attend CES 2010 according to AppleInsider. The company could be trying to expand its reach beyond the its core audience. The question is, will Apple go tow-to-toe with Microsoft's keynote at CES with their own, or will they just have a booth. Until we get official word from Apple, we'll just have to wonder.

Question of the day: Would you go to CES if Apple had a booth at the event?

Drop your answer in the comments below.