iOS developers currently reaping the rewards of Apple’s iAd platform have apparently lost at least one target audience: Children. A new report claims that Apple has quietly removed iAds from all apps aimed at the little ones, citing “a lack of interest from advertisers.”
One of Steve Jobs' tentpoles appears to be a bit shaky right now. We'll admit, we were a bit unsure when we first heard of iAds too. Would Apple be as controlling over the content and as capricious in their ad acceptance and rejection as they had been at the App Store? This would be a test.
The latest data from mobile ad agency AdMob is in, and it contains some surprising information -- including that 57 percent of the 44 million unique iOS-based devices tracked are from outside of Apple’s home turf.
Not one to blink in the face of the oncoming freight train known as Apple’s iAd platform, the now Google-owned AdMob is stepping up its efforts to play nice with Cupertino’s hardware with the release of a new SDK for their mobile advertising service.
Only days after a different survey found that iPad pre-purchase intent is higher than for the original iPhone in 2007, one survey claims that only one in six iPhone owners actually intend to buy the new device.
It’s probably a given that Apple’s iPhone is the most popular in the United States, where the handset first launch in June, 2007. But that’s not where Apple’s market share is growing the most, especially in the near future.