You just know that there's trouble brewing for a product when their ads stop touting its features and start pointing out the perceived faults of a competitor's wares. If you're looking for an example, you needn't look any further than Amazon's latest ad for their revamped Kindle. Instead of talking about what makes the Kindle a decent reader--features such as its new lighter weight, crisper screen fonts, increased storage and free WebKit-based browsing--they focus on the glare of the iPad's full color screen and higher price point.
Apple and Google may rattle their sabers every so often over browsers, cell phones and operating systems, but they appear to remain cozy pals when it comes to the ad dollars Cupertino is dropping into AdWords each month.
According to iPodNN, Apple has made some developer friendly changes to iAd, their iOS 4 integrated ad network, allowing for in-ad app downloads. Ads are similar to the layout of an app store page, and let you directly download the apps they advertise without switching pages. Supposedly, a pop-up box confirms the download.
After Representatives Joe Barton (R-Texas) and Edward J. Markey (D-Mass.) sent a letter to Steve Jobs asking to explain iAd tracking, Apple's general counsel, Bruce Sewell, responded with a hand delivered letter. The original letter was sparked by Apple's location-tracking wording in the recent iTunes update.
The latest data from mobile ad agency AdMob is in, and it contains some surprising information -- including that 57 percent of the 44 million unique iOS-based devices tracked are from outside of Apple’s home turf.
Not one to blink in the face of the oncoming freight train known as Apple’s iAd platform, the now Google-owned AdMob is stepping up its efforts to play nice with Cupertino’s hardware with the release of a new SDK for their mobile advertising service.