We here at Mac|Life have covered Apple's contributions to (Product) RED to fight AIDS often enough, but U2 frontman Bono attracted attention during an interview with Apple design chief Jony Ive last weekend when he suggested Apple itself wasn't doing enough to trumpet its $75 million in contributions. In the 45-minute interview, the singer and activist denounced Apple's comparative silence. Today, however, (Product) RED followed up with a blog post stated that it was all a "tease."
With a tweet today, Product Red revealed that Apple has raised even more money to fund the ongoing battle against AIDS, bringing the iPad maker's total contributions up to $70 million. That's a $5 million improvement on the $65 million U2 frontman Bono announced in September of last year.
Now here's one of those no-brainer kind of deals: Until midnight tonight, music fans can download U2's latest single absolutely free, and one of the nation's largest banks will donate a dollar to Product (RED).
Apple has worked with the (Product) RED charity since 2006 in order to help end the AIDS epidemic in Africa, and as Techcrunch reports, today U2's Bono announced that "Apple is certainly leading the crew, with more than $65 million being raised for the effort.
According to the World Health Organization, around 230,000 children under the age of 15 died from AIDS in 2011. A large portion of the children infected with HIV every year are the result of mother-to-child transmission. While it's hard not feel helpless when looking at numbers so grave and staggering, there are ways to offer support. BitMonster Games has teamed up with (RED) and Coca-Cola to produce a new iOS game with goal of donating funds to this important effort.