Ask anyone in marketing and they'll tell you that branding is everything. Finding the right name for your product can mean the difference between raging fiscal success and utter financial failure for developers. There there are few companies on the planet that understand this better than Apple. The Cupertino-based company has one of the most recognizable brands in the world. Don't believe us? Flash a photo of their iconic fruit logo anywhere in the developed world and watch people's eyes light up like a pair of iPod nanos.
OK, that was a terrible simile, but you get the idea.
With the success Apple has enjoyed in getting the name of their products 'just so,' not to mention the trials and tribulations the company has undergone to secure the rights to those names, it's great to see that Apple's taking a stand against name-squatters in the iTunes App Store.
Well, once again, it was kind of slow iPhone news week, as iPods iPods iPods were all the rage (Marcia, Marcia, Marcia!), but it's not like no one was talking about it, especially with the new SDK rules that rolled out. Flash on the iPhone? Well, not really, but sorta yeah, if you count apps made in Flash being legit all over again. Thanks, FTC!
They say that home is where the heart is. So then, if your heart isn't in your home, where is it? Sure, decorating a home is a pricey endeavor, not to mention a stressful one. But when all is said and done, a house that fits your style will only make you feel more comfortable. So, take out those tools, put on your overalls, and use these apps to help you turn your home (or in this editor's case, small studio apartment) into the dwelling of your dreams.
GV Mobile, the unofficial Google Voice application, may actually make it back to the App Store after all. After the GV Mobile application was pulled by Apple almost 2 years ago, along with the Official Google Voice application (which never made it past the approval process), many Google Voice users wondered if they would ever see the Google Voice functionality in an app on their iOS devices. But a recent tweet by GV Mobile application developer, Sean Kovacs, revealed that Apple has finally broken their silence about Google Voice on the App Store.
If this gets approval and the approval sticks (shed some tears for Google Voice), this might be some of the coolest news about the App Store in a long, long time. Could the sound we heard a few weeks ago be the cracking of the App Store and its over-the-top restrictiveness?
Apple this morning announced in its App Store Review Guidelines that it will relax all restrictions on the development tools that are used to create iOS apps, and there's some speculation that the Cupertino-based company may allow third-party development tools like Flash. However, this doesn't mean that Apple will allow Flash on the iPhone; it means that developers will be able to use Flash applications (like the GameSalad Mac and iPhone game creator) to piece together an app.
Even if you’re just a casual gamer, you’ve probably heard of PopCap Games -- at least by some of their game titles alone. The company’s blockbuster hits include Bejeweled and Plants vs. Zombies, and their CEO recently sat down for a chat on the state of iOS gaming and more.