It's been a while since we've seen Apple employ the same competitive snark that we see in advertising from its rivals, but the Cupertino company today played a rare hand in the form of a full-page ad lightly poking fun at its ongoing legal battle with Samsung. The ads chiefly appear overseas (for now), and read "There are some things we want every company to copy."
Remember those days when environmentalists used to jump on Apple all the time for its practices? Those days seem long behind us, indeed, this morning Apple unveiled its "Better" campaign to demonstrate its contributions to making the world a better place — aside, you know, from dependable and intuitive tech. To celebrate the initiative, YouTube's "Unofficially Apple" released a video on YouTube showcasing the environmentally friendly nature of Apple's new campus.
In one of the surest signs that the so-called "iWatch" is on its way and not just a rumor, Apple recently attempted to extend its corporate trademark to provide coverage for "Class 14" objects, which include jewelry, clocks, and, yes, watches.
It's all but a given now that the next iPhone will come in two larger screen sizes, but that extra real estate raises the important question of how Apple plans to handle the resolution. As a user named "Pi is exactly 3" on The Verge's Apple forums notes (via Cult of Mac), it'll likely remain the same if past history proves anything.
We already know that Apple makes incredible profits, but it's sometimes dizzying to realize just how profitable the iPhone maker is. According to the San Jose Mercury News, the Cupertino company generates more income than Google, Hewlett-Packard, Intel, and Cisco combined.
We've heard a lot of good things about the so-called iPhone 6, but the word from Peter Misek, an analyst from Jefferies, is that Apple is trying to get carriers to raise the price of the device by a full $100, up from its base cost of $199. At the moment, carriers are allegedly fighting the Cupertino company's advances, but that could change as the iPhone is the only significant smartphone scheduled for launch later this year.
The smartphone war has focused on the two superpowers of Apple and Samsung as of late, but according to the Wall Street Journal, Amazon might open a third front later this year. The Journal reports that the massive e-tailer has been showing prototypes of the new device to developers in San Francisco and Seattle lately, and that the phone could appear in September in the wake of a June announcement.
Sooo, just the biggest internet security problem in EVER this week, but no biggie. Lucky for Apple users, many of their services were safe, though it's not like you can't have been affected. Plus, iWatch rumors heating up this week, so we're moving into higher gear on the rumor front. And if you love LEGO, we've got a treat for you.
With reports that Retina Display is in the mix for the latest round of MacBook Airs, maybe that's what you're saving up for, or maybe that is just gonna prove too pricey or you need a machine yesterday. Well, you're in luck, because we've got some sweet deals on yesterday's models and this is just the place to save some dough.
Something is rotten in Cupertino. After more than 20 years with Apple, Greg Christie, who played a key role in the development of the original iPhone and other major Apple products, is allegedly leaving the company due to "friction" (to use 9to5Mac's word) with design chief Jony Ive. As a result, Ive will have even more direct control over the design of Apple's software.