You knew that the peace couldn't last forever. When word hit the street last week that installing Adobe's Flash software on the latest iteration of the MacBook Air could shave off upwards of two hours of battery life, Apple unwittingly awoke Adobe's sleeping dogs of war... or at the very least restarted the Flash-or-no-Flash slap-fight anew.
When Apple revealed the newly redesigned MacBook Air at a press event in Cupertino, Steve skipped the theatrics of pulling one out of a manila envelope or any other “gee whiz, that’s thin!” gimmicks. But once the new machines arrived at the office (one of each size, hooray!), their improvements--both in design and performance--made a bigger impression than any Steve stunts could’ve.
By all reports, the majority of tech journalists and publications that have had a chance to get their mitts on one of the new MacBook Airs are smitten with the diminutive machine. However, not everyone is happy with the diminutive computing computing marvel. In Apple's support forums, a number of owners of 11.6 inch MacBook Airs have posted complaints surrounding the issue of video issues and kernel panics--issues that typically point to faulty logic boards.
Apple has the lead in the US smart phone market with a 26% market share. In the third quarter of this year, the smart phone market grew a whopping 95% over the same quarter a year ago to 80.9 million shipped units--that's a whole heck of a lot of people adopting smart phones. Apple's performance this year saw its market share grow 17% worldwide, with RIM trailing behind in worldwide sales.
Now for some other business news. You may have caught word that yesterday Apple announced that it "expects to experience decreases in its gross margin percentage in future periods, as compared to levels achieved during 2010," due to a mix of new products that cost the company more to produce and an expectation that product components and other costs will rise. On the flip side though, the company also saw a hiring boost in their annual report that was filed with the SEC.
If you'll recall, this past May, Apple topped Microsoft in market cap. But there was still that rascally revenue barrier that Apple still could not quite overcome. Well, that barrier is no more. Microsoft just reported $16.2 billion in revenue for the third quarter. And Apple? $20.34 billion.
Did you really think we could go for more than a few weeks without the mentioning a new Apple-centric lawsuit? Of course not. This time around, the action surrounds a cash-strapped Taiwanese monitor manufacturer called Proview who owned, then sold and subsequently cried over a trademarked name you may be familiar with.
Apple has been busy building one of the world's largest data centers in Catawba County, North Carolina for some time now. This colossal edifice of silicon, wire and awesomeness is rumored to be the keystone of Apple's future cloud-based computing ventures. Can MobileMe users expect to see more storage space coming their way? Perhaps, if we're lucky, Apple will finally start putting the media-streaming know how they snagged through the purchase of LaLa to work for content-hungry iTunes users. No matter what Cupertino has planned for their massive North Carolina data facility, one thing is certain, it's gonna be big... and stands to get a heck of a lot bigger.
Tacking “Magic” onto the name of this new external trackpad is grandiose in that typical Apple way, but we have a feeling that this nifty device actually is performing one genuine feat of magic: peering into the future. At least a little, anyway. Between the proliferation of touch-based iOS devices and Apple’s patents for touchscreen iMacs surfacing recently on the web, it’s reasonable to speculate that Mac OS is going to want you to reach out and touch it someday soon. If that’s even a little true, we can see why Apple might hope that the Magic Trackpad will help us get a little more accustomed to “touching” iMacs, minis, and Mac Pros--not just MacBooks.