The day after the iPad was announced, the joke went something like this: Hold up your iPhone and innocently exclaim, “Hey, check out my iPad nano!”
Good one. But now that we’ve gotten our hands on the iPad and seen how easy and fun it is to use, the joke’s basic truth shines brighter. The iPhone OS and its multi-touch input are so at home on a bigger screen that it feels like this was how it was meant to be all along. Recall what it’s like to go from a small TV to a big, high-def one--while it’s pretty much the same thing on paper, it’s still a vastly better experience when you sit down to watch a movie.
But if the iPad represents the way the iPhone OS was meant to be experienced, it still isn’t totally clear exactly what it’s meant to be used for. A lot of people we’ve spoken to are having trouble wrapping their heads around that. If I have a MacBook and an iPhone, they wonder, why do I need this? Short answer: the apps.
The best thing about the iPad’s snappy, speedy, futuristic hardware is how it pretty much disappears once you start using it. The black bezel doesn’t just give you a place to grip your iPad without engaging the 9.7-inch touchscreen--it makes the apps jump right out at you. The screen is large enough that the apps become immersive, filling your field of view and almost making you forget you’re holding the iPad in the first place.
According to the BrandZ Top 100, Apple's brand is more trusted than Microsoft. Microsoft, however, is still more popular than brands pushing products suspected of causing cancer and obesity.Hmm, everything seems to be coming up roses!