Apple has used celebrities sparingly to pimp their product, most notably with the classic “Think Different” ad campaign. But the company appears to be going in a new direction, starting with a pair of television commercials that popped up Monday night.
Apple takes a break from the voiceovers traditionally used in their television commercials with the new “iCloud Harmony” spot, which offers a quick glimpse into how the free service can enhance the lives of iOS device users. Spending big money to advertise a free product? Priceless.
The folks in Cupertino clearly believe that Siri is the future, and to prove it they’ve made it the focus of their iPhone 4S television commercials thus far -- not much of a surprise, considering it’s harder to sell improved specs to the general public. (Never mind that Android-based devices continue to try that approach.) Apple continues the same approach with two new commercials.
With the Christmas holiday now less than a week away, Apple has pushed out the latest in their iPhone 4S television ads -- and it features an iconic character getting through a busy night with the help of the iconic handset’s latest “wow” feature.
Struggling to get through the day so you can do it all over again tomorrow, then indulge in some form of turkey product on Thursday? We feel your pain, and if you’re sick of sifting through all the early Black Friday promotions in search of some real news, then look no further -- here’s the bits and pieces that are shaking loose from the newswire for this Tuesday, November 22, 2011.
Yet another new Apple television commercial popped up on Sunday as much of the U.S. was basked in the warm glow of a summer heat wave. Once again, the iPad 2 was the star of the show, but the tablet also gave a clever nod back to where it all started as well.
Over the weekend, Apple pushed out a new pair of TV commercials for the iPhone, both aimed at captivating potential customers with “gee whiz” technology features built right into the iconic handset -- AirPlay and FaceTime.
Remember not so long ago when Apple’s television commercials focused on actual people to sell their products, rather than letting the products pretty much sell themselves? Now you can revisit those glorious Mac vs. PC days with a collection of all 66 commercials in one place.
As if the iPad 2 needs any more of a boost in sales since many people still can’t get their hands on one, Apple has released a new television spot, “If You Asked,” highlighting all of the wonderful ways people might describe their favorite tablet.
Over the weekend, Apple released their first television commercial for the new iPad 2, likely to the frustration of the many who continue to find their store shelves bare of the refreshed tablet -- but it’s a cool commercial, just the same.