Apple Inc.

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  Apple doesn't send its brave retail employees into the trenches without proper training. To prepare the Apple Army, the company has issued an internal document outlining how to deal with customers on July 11.

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  Greenpeace has ranked Apple 11th in its Guide to Greener Electronics. The organization ranks the top market leaders of electronics on their policies and practices on toxic chemicals and take-back.

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  Come on, Steve only makes a dollar, so what's the big deal? Well, this: It's come to light that Apple's software engineers make significantly less than their counterparts at other Silicon Valley companies. New startup Glassdoor collected the salary information (seen here in handy bar-chart format), finding that Apple engineers make $89K while Microsoft and Yahoo pay $105K and Google more than $112K.  So now people are wondering if the company will experience a talent exodus, be forced to raise salaries, or merely remain secure in its belief that the employees want to work at Apple because it's Apple. Blogger Oren Hurvitz then calculated what the lower salaries may have meant to Apple's bottom line in recent years, with interesting results, while CNET's Matt Asay points out that they get stock too. (Check out the back-and-forth in the comments about whether those stock options are really worth the lower salary, especially with the roller-coaster ride Apple stock has been on lately.) What do you think, would you be cool with making $19K less if it meant you were working at 1 Infinite Loop and not...wherever Yahoo's building is? Or do you think Apple should share the wealth a little more? (Or do you just wish you had a job?) Sound off in the comments -- you know you want to.

QuickTake, Take 2

  Photographers dig Macs, so why doesn’t Apple sell a camera of its own? Well, it did. But you had to be fast if you wanted a QuickTake. Apple sold its own digital-camera brand between 1994 and 1997, axing it as part of the product genocide that occurred when Steve Jobs returned to the company’s helm. While they lasted, those digital cameras recorded a handful of pictures at a then-impressive 640x480 pixels. But with fans always ready to buy “one more thing,” is it time for Apple to redefine the camera experience? The company didn’t offer any comment to our inquiry, so we asked Apple industry veterans.

Is the air getting thinner?

 Mac Book Air, 3.0 pounds, 0.16-0.76 inches thick, 13.3-inch display, 1.6GHz /1.8GHz Intel Core 2 Duo CPU, 80GB hard drive, Backlit keyboard, Multi-touch trackpad, iSight camera,No optical drive, Must be caressed to be believed Steve Jobs’ opening bow at Mac Expo 2008 was uncharacteristically late by some 10 minutes, but the news he had to share was completely on time if one believes that keeping pace with the forward march of technology (and all its digital lifestyle overtones) is important. From the time-saving Time Capsule to the well-timed iPhone enhancements to the “Will they stand the test of time?” big-ticket items—iTunes movie rentals, Apple TV Take Two, and the impossibly thin MacBook Air—Expo ’08 marked Apple’s first year as a rightfully placed consumer electronics juggernaut, with multiple prongs of attack jutting from its ever-determined center.