Everyone remembers that classic series of "Get a Mac" ads pitting a cool Mac against an uptight PC, but when is the last time Apple had a truly memorable marketing campaign? With any luck, there could be another one on the horizon.
Could a new day be dawning at Apple? Judging from a pair of recent reports, the Cupertino company is looking to put on a friendlier face, both in public relations and with former retail partners like Costco.
It's been a week since Apple unloaded many of its plans for iOS 8 and OS X Yosemite, but very little was actually said about one of Cupertino's more controversial software efforts — and there may be a good reason for that.
The folks in Cupertino appear to be trolling those who criticize them for leaving the rumored iWatch out of this year's WWDC keynote, with a new commercial focusing on how the iPhone 5s works with fitness and health apps.
Remember that recent rumor about Apple planning a new set of Lightning-capable earbuds that will output higher quality sound? Those plans were absent at WWDC 2014, but appear to be very much still in the cards.
Did you know Google owned a digital coupon business? Neither did we until Re/code recently reported the search giant was killing off Zavers by Google, a service that lasted a mere 17 months (a lifetime by Google standards!), following the Google Shopper app into the great dustbin of great ideas that never took off. But hey, we still have Google Wallet and Google Shopping Express, right?
Everything we had heard about a bigger, 5.5-inch model of the rumored iPhone 6 pointed to a release in early 2015, months after the smaller 4.7-inch version is expected to launch. But the extra wait may now be avoided, thanks to Apple finding a solution to a pesky battery problem.