Would you believe us if we told you there's a new model of iPad Air on the way? With iOS 8 set to debut this fall, new hardware isn't exactly a surprise, but now we have a few details on what to expect.
Everyone remembers that classic series of "Get a Mac" ads pitting a cool Mac against an uptight PC, but when is the last time Apple had a truly memorable marketing campaign? With any luck, there could be another one on the horizon.
Could a new day be dawning at Apple? Judging from a pair of recent reports, the Cupertino company is looking to put on a friendlier face, both in public relations and with former retail partners like Costco.
It's been a week since Apple unloaded many of its plans for iOS 8 and OS X Yosemite, but very little was actually said about one of Cupertino's more controversial software efforts — and there may be a good reason for that.
The folks in Cupertino appear to be trolling those who criticize them for leaving the rumored iWatch out of this year's WWDC keynote, with a new commercial focusing on how the iPhone 5s works with fitness and health apps.
Remember that recent rumor about Apple planning a new set of Lightning-capable earbuds that will output higher quality sound? Those plans were absent at WWDC 2014, but appear to be very much still in the cards.