
Apple’s never going to be the same…again. As pundits, reporters, and your friendly neighborhood Mac sites weigh in on the sudden end of Steve’s tenure as CEO, expect to hear variations on one sour note amid the accolades and fond memories: Apple is doomed without him, and the company’s best days are behind it. No one is happy to see Steve go, but don’t worry. Apple will be fine for a long time to come. That’s due not only to the excellent team Steve’s put in place, but also to his brilliant marketing tactics. Their success brought back the Mac and sent Apple roaring to the top of the tech world –– and beyond. Thanks to Steve, Apple’s here to stay. Here are five of the biggest reasons why.