As he was wrapping up his Macworld 2007 keynote--you know, the one with the iPhone--Steve Jobs quoted Wayne Gretzky, comparing his playing philosophy to Apple's: "I skate to where the puck is going to be, not where it has been." It was a testament to Apple's innovation, its ability to see three steps ahead of its competitors.
The Mac. The iMac. OS X. The iPod. The iPhone. The iPad.
Critics like to point to this track record as proof that Apple is no longer innovating, no longer skating to where the puck is headed. There's a certain perverse logic this line of thinking: if tens of millions of people will rush out to buy a new iPhone just because it has a better camera or a fingerprint sensor, then Apple could conceivably rest on its laurels, failing to realizing the tide is turning before it's too late.
Following a rousing kickoff by CEO Tim Cook, Apple software boss Craig Federighi took the stage in San Francisco to reintroduce the latest version of Mac OS X, which Cupertino will begin shipping today.
Apple kicked off its October 22 media event with a artsy video that served to set the tone for the event, revealing its design values. The video was previously shown at June's developer conference, and in some ways it seemed like a swipe at critics who claim that Apple's taking too long to innovate in some fields. Apple CEO Tim Cook also included some words about the recent launches of the iPhone 5s and 5c and iTunes Radio, as well as some words about the App Store.