Army Retail Strong The U.S. Army recruiting center in New York City looks like a standard office, with desks and PCs. Pictures of the newest recruits line an office wall, and posters of soldiers dominate the other side. At the far end is a doctor’s scale. And except for two friendly recruiters (one of whom is surprisingly tech-savvy), the center is empty. The Apple Store on Fifth Avenue is white and clean, and bustling with activity. Patrons glide from station to station, playing with the iPods, checking their email at the computers. At any given moment, a dozen employees are answering questions or demonstrating their favorite tech toys. Business is brisk.