Only a week after documents from the FCC heralded their arrival, the first Beats headphones developed under Apple's ownership have officially been announced. They're the new Solo 2 Wireless on-ear headphones, representing a cord-free version of the Solo 2 headphones that were released to the public just a day after Apple's widely publicized acquisition of Beats was announced.
Oh, Beats — we hardly knew ya. For a while there it looked as though Apple would use the Beats streaming music service as its own entity, preferring to keep its own brand attached to iTunes Radio. But that's no longer the case (if it ever was), according to a new report. Indeed, only a couple of months after acquiring the service in May, Apple is reportedly getting ready to shut it down.
The official Beats store breathed its last only a few days ago as an independent storefront; all that exists now is a flashy facade that redirects you to Apple's own store when you attempt to make a purchase. Today, however, Apple restored some of Beats' former prominence by granting Dr. Dre's brand its own section on the Apple Online Store.
Like it or not, Apple's acquisition of Beats Music and Beats Electronics is at last official. Apple today updated its website to host a page welcoming Beats and co-founders Jimmy Iovine and Dr. Dre to the family. It's the final step in the process of a long process that started with a rumor back in May and culminated in a whopping $3 billion acquisition—Apple's largest takeover of another company to date.
Not content to simply manufacture overpriced headphones, Beats co-founders Jimmy Iovine and Dr. Dre are jumping into the subscription-based streaming music pond next week with their own (pardon the expression) spin on the industry.
Everyone has a favorite “headphone jam,” and we want to know what yours is. Leave us a comment below with the song title and artist of your favorite tune for headphone listening, and you just might win a sweet pair of iPhone-compatible headphones. We’ll pick a winner at random, but you can only enter once. Good luck!