Well, despite WWDC being just around the corner, the Apple rumor mill hasn't turned up anything spectacularly groundbreaking this week. Hmm, we wonder if Tim Cook's promise to knuckle down on security is paying off. Meanwhile, could the war also be coming to an end with Google? And what's this giant security risk with your iPhone and why didn't Apple reply to the hackers who brought it to their attention? Let's find out what's going on out there.
Former Burberry CEO Angela Ahrendts has only been at the helm of Apple Retail for three short weeks, but a new report claims the latest veep plans to shake up the future of Cupertino's brick-and-mortar stores in a number of ways.
Today marked the delivery of Apple's latest quarterly earnings results, as well as the latest time that the Cupertino company has exceeded Wall Street expectations. Most analyst predictions forecast that the iPhone maker would bring in only $43 billion during Q2 2014, but Apple beat those expectations with earnings of $45.6 billion. That represents $10.6 billion in profits.
Apple's recent gold iPhone 5s partnership with British luxury brand Burberry must have been quite the success, because Cupertino has now managed to hire away the company's CEO for its own retail efforts.
Apple really wants you to know that the iPhone 5s has a smokin' good camera, and to prove it, the Cupertino giant teamed up with Burberry to shoot the fashion label's video for its Spring/Summer 2014 show entirely on the iPhone 5s. The video from yesterday's event runs for 15 minutes, although Burberry also released individual photos and short video clips on its Instagram account earlier in the week.