The essentially spotless reputation of Apple's widely used iCloud service was dealt a serious blow this weekend when word emerged that several celebrities discovered that private photos of themselves had made their way onto the Internet at large. Word emerged yesterday via NBC News that Apple is working closely with the FBI to investigate the leaks, but this morning the Cupertino company claimed the leaks weren't really iCloud's fault. Instead, it was the fault of weak passwords.
Famed Los Angeles Lakers player Kobe Bryant and his wife Vanessa were spotted at Apple's campus in Cupertino today, and the report suggests that the basketball star might have been there to speak about the iWatch. An informant claims that Bryant was in town to speak with Jony Ive's team about "upcoming projects."
Actor John Malkovich may not be the next actor you’d expect to see in a pair of Apple commercials following in the footsteps of Samuel L. Jackson and Zooey Deschanel, but that’s exactly who you’ll find discussing “Life” and “Joke” with Siri next.
Apple has used celebrities sparingly to pimp their product, most notably with the classic “Think Different” ad campaign. But the company appears to be going in a new direction, starting with a pair of television commercials that popped up Monday night.