When the news broke that the next iPhone would comes in a gold color, many commentators (including myself), were tempted to pass it off as a barely believable rumor. But according to a report from the Wall Street Journal today, it's so popular that that Apple's telling its suppliers to boost production on order to keep up with the demand.
At this point, the "champagne" iPhone 5S and the low-cost iPhone 5C must count as two of the most leaked devices in Apple history. We've seen plenty of photos of the last couple of weeks, but now, as 9to5Mac reports, we're even starting to see videos allegedly showing versions of the units around two weeks of their supposed announcement on September 10.
Oh, the rumor mill is cooking now and Apple's doing a few things in the background to kick things up a notch. We've seen quite a few high quality leaked photos (if they're to be believed, that is; while this gaudy thing above might not be the gold iPhone Apple's supposedly working on, we've got no evidence the other is real either). And we're getting closer to a date announcement. The suspense is killing us!
Want to know what a difference a good photo can make? Take a look at these photos of an alleged gold iPhone 5S shell taken by Japanese site ASCII.JP (via MacRumors), which shows that it really does lean closer to "champagne" than "ingot." That still may not be enough to escape concerns of tackiness for some critics, but now it at least looks like something in line with Apple's reputation for quality aesthetics.
And so it turns out that the rumors are true. In addition to the signature black and white options we've come to know and love, the iPhone 5S will come in a gold option as well, reports both AllThings D and 9to5Mac. The final model allegedly isn't quite as gaudy as what we saw in the leaked photo on Friday, but it nevertheless marks a significant style shift that's already getting a mixed reception from the Apple faithful.