So today Apple welcomed its newest channel to its growing library for Apple TV. Is it a native Amazon Instant Video channel? Is it The Blaze? No, as Variety reports, it's the Red Bull TV channel, which features both live and recorded footage of the many sports events the energy drink company sponsors and hosts.
There's little doubt that smartphones and tablets are changing the way we consume content once intended for the television screen, and new apps like Yahoo Screen aim to update that experience for the 21st century.
The Apple TV may not have the wide variety of content available on competing media streamers like Roku, but Cupertino appears to be making up for that shortfall, which could next include music video service Vevo.
If you've never heard of IFTTT, chances are you're not really bending the internet to your will -- but starting today, you won't even need a web browser to use the service, thanks to a free iPhone app.