We here at Mac|Life have covered Apple's contributions to (Product) RED to fight AIDS often enough, but U2 frontman Bono attracted attention during an interview with Apple design chief Jony Ive last weekend when he suggested Apple itself wasn't doing enough to trumpet its $75 million in contributions. In the 45-minute interview, the singer and activist denounced Apple's comparative silence. Today, however, (Product) RED followed up with a blog post stated that it was all a "tease."
Last year Apple CEO Tim Cook auctioned off a coffee date with himself on CharityBuzz, and it was a smashing success (to put it lightly). By the time the bidding ended 20 days later, a staggering $610,000 had been raised. The bidding has started once again over at CharityBuzz as of today, and as before, the proceeds are going to the Robert F. Kennedy Center for Justice & Human Rights. This time, however, the lucky winner will be treated to a full-fledged lunch with Cook at Apple's headquarters.
With a tweet today, Product Red revealed that Apple has raised even more money to fund the ongoing battle against AIDS, bringing the iPad maker's total contributions up to $70 million. That's a $5 million improvement on the $65 million U2 frontman Bono announced in September of last year.
Want to see what Jony Ive's design aesthetic looks like when he's not designing new operating systems for our friends over in Cupertino? AppleInsider revealed images of a Leica rangefinder camera he designed with Marc Newson for a Product (RED) charity auction, and it's a beauty.
Apple has worked with the (Product) RED charity since 2006 in order to help end the AIDS epidemic in Africa, and as Techcrunch reports, today U2's Bono announced that "Apple is certainly leading the crew, with more than $65 million being raised for the effort.
Somebody just paid $610,000 for a coffee date, and it wasn't in Seattle. That's right, the bidding just ended for the Tim Cook charity coffee chat for the Robert F. Kennedy Center for Justice & Human Rights that we reported on back in April (at the time, we thought $210,000 was impressive), which means the lucky winner gets the rare opportunity to spend 30 minutes to an hour swapping ideas or jokes with the famed Apple CEO in Cupertino. Or, you know, just staring in silence and making Cook uncomfortable.
How'd you like to meet Apple CEO Tim Cook? It'll cost you a heck of a lot more than a MacBook Pro. Yesterday the Robert F. Kennedy Center for Justice & Human Rights posted an auction on Charity Buzz for a one hour-long chat over coffee with Cook, and by Thursday afternoon the 58 bids were sitting at $210,000. And you thought Starbucks was expensive.
Almost curiously on the heels of the criticism of Steve jobs' lack of a public record of philanthropy, Apple CEO Tim Cook announced today that the company has launched a new charitable matching program for its employees. The company is offering to match employees' personal charitable contributions up to $10,000 per year.
Japanese company Capcom and its American counterpart, Capcom USA, along with SEGA will be slashing prices on many of their most popular games in order to raise money for Japan Relief funds. Notable titles like Street Fighter 4 and several Sonic the Hedgehog games are being included in the sale.