Call it the call before the storm: With iOS 8 inbound on Wednesday and the new iPhone 6 models touching down in stores Friday, it's going to be a long week for many readers. So why not kick up your feet and check out the latest Samsung attack on Apple, soak up rumors of a 5K Mac monitor, and check in on how Apple's gift of U2 is doing? It's all here in today's Morning Report.
Are we really in the "post-PC" era? Apparently Microsoft doesn't think so, as Redmond is reigniting the old "Mac vs. PC" debate in a trio of new television commercials. (We all remember how that worked out for them with Apple's "Get a Mac" campaign.) Today's edition of the Morning Report also offers a glimpse inside Apple University, where employees learn how Cupertino makes its mojo — read on for the details!
When LG says, "Talk to the hand" they mean it! Wait until you get a load of the Korean manufacturer's latest commercial for the LG G Flex, which finds a seemingly normal dude making out with his hand by the end of the two-minute spot. (If you don't believe us, just fast-forward.) Thankfully, not all of Thursday's news was quite so bizarre, and we're talking about the weekend that SXSW kicks off in Austin here...
For football fans, Super Bowl Sunday is the best day of the year — but it can also be the longest. Even if your favorite team doesn't have a shot at immortal glory, waiting for the 6:30 p.m. EST kickoff can feel worse than being a five-year-old forced to watch the clock on Christmas Eve. But you needn't spend the day twiddling your thumbs. Whether you're hosting a party or watching the game alone, we've got eight apps to keep you occupied until the big game starts.
Ask anyone who's not a current Apple user where they've formed most of their impressions about the Cupertino company, and there's a good chance they'll mentions the ads. From the famed 1984 Macintosh reveal to today's artsy iPad Air shorts (see below), Apple's ads are as memorable as its products. But here's a shocker--as reported by Cult of Mac, compared to other giants like Samsung and Microsoft, Apple spends comparatively little on advertising.
Considering the strides Apple has made with its long-neglected Apple TV service over the last couple of weeks, it's a little surprising that we didn't hear more about it during this year's WWDC keynote. At this rate, we can probably expect that it and related services will make up a big chunk of next year's event. And now there's yet more evidence that it's getting better. Just this morning, the Wall Street Journal announced that Apple is in talks with media chiefs to offer a premium version of a planned Apple set-top cable service that will allow users to bypass ads entirely.
For television viewers, the holy grail is the ability to watch live programming from the comfort of their mobile devices. ABC appears to be the first to actually make it happen, but as usual, there's a catch.
Despite what you may have read in the press, Apple's influence on the tech world is just as strong as it's ever been. The Samsung Galaxy Note 8 released last month is clearly aimed at the iPad mini, and its Wallet app, let's just say, is inspired by Passbook. Amazon's recent TV ad directly pits its 1900x1200 Kindle Fire HD against the iPad's retina screen (and price). And Blackberry is so tweaked by Apple, at least one of its executives can't even bring himself to speak his competitor's name in public. But no matter how hard they try, no matter how much time Apple gives them to catch up, there's one thing none of them can seem to get right: the art of the product reveal.