Despite what you may have read in the press, Apple's influence on the tech world is just as strong as it's ever been. The Samsung Galaxy Note 8 released last month is clearly aimed at the iPad mini, and its Wallet app, let's just say, is inspired by Passbook. Amazon's recent TV ad directly pits its 1900x1200 Kindle Fire HD against the iPad's retina screen (and price). And Blackberry is so tweaked by Apple, at least one of its executives can't even bring himself to speak his competitor's name in public. But no matter how hard they try, no matter how much time Apple gives them to catch up, there's one thing none of them can seem to get right: the art of the product reveal.
The arrival of a new Apple television commercial is always cause for celebration (with the possible exception of those recent "Mac Guy" spots), and this week brings yet another focused on the iPad experience.
Actor John Malkovich may not be the next actor you’d expect to see in a pair of Apple commercials following in the footsteps of Samuel L. Jackson and Zooey Deschanel, but that’s exactly who you’ll find discussing “Life” and “Joke” with Siri next.
The folks in Cupertino clearly believe that Siri is the future, and to prove it they’ve made it the focus of their iPhone 4S television commercials thus far -- not much of a surprise, considering it’s harder to sell improved specs to the general public. (Never mind that Android-based devices continue to try that approach.) Apple continues the same approach with two new commercials.
With the Christmas holiday now less than a week away, Apple has pushed out the latest in their iPhone 4S television ads -- and it features an iconic character getting through a busy night with the help of the iconic handset’s latest “wow” feature.