Following up the MacBook Air refresh, senior vice president of worldwide marketing Phil Schiller leapt straight into the MacBook Pro line, including a new “next generation” model that mostly matches the rumors we’ve been hearing lately.
On the heels of a Siri-powered introduction and Apple CEO Tim Cook showing off a moving video of developers around the world, senior vice president of worldwide marketing Phil Schiller hits the stage to talk about new hardware -- specifically the MacBook line.
It might be easy to forget that Apple still makes Macs. The only model that's been updated since the launch of the iPhone 4S is the MacBook Pro, and we've seen two iPad models since the Mac Pro's last refresh--but that's about to change. According to the rumors, Apple seems poised to revamp its entire line of computers (or most of it, anyway) when Intel's new Ivy Bridge processors, a more efficient, turbo-charged enhancement to the Sandy Bridge chips currently powering Apple's family of Macs (except the Xeon-based Mac Pro), release at the end of the month.
Apple launched its latest iteration of the MacBook Pro rather quietly, with no media event or even a press release. Instead, they quietly bumped up the specs in their flagship laptops. If you’ve recently bought a MacBook Pro, you’re not missing much. But if you’ve been mulling over a purchase, now might be the time. The improvements are modest, to be sure, but Apple has also brought back an option that we’ve been chomping at the bit to have for quite some time.
Two revolutions are now underway that will change computing forever -- if programmers can figure out how best to take advantage of them. The first is an explosion in the number of cores on a single chip, and the second is such a radical transformation of the microprocessor landscape that the geekerati can’t even agree on what to call it.
Apple was firing with all chambers on Wednesday, with the majority of the focus on its “Back to the Mac” media event. But the company also found time to unleash a few software updates and even quietly offer a speed bump on its MacBook Pro.
Apple began shipping its new line of high-performance 27-inch iMacs,
which are powered with Intel quad-core processors. Those who ordered
the machines in October can expect their new systems to arrive on their
doorstep any day now.