It’s a date! Apple has made the rumored October 4 media event official on Tuesday morning with an invitation for the media to attend a shindig on Apple’s own campus. And there’s no mistaking what this event is about, because the subject of the invite makes it clear: “Let’s talk iPhone.”
When your company continually grows by leaps and bounds, you gotta have room for all those employees, right? Apple sure thinks so. Due to said growth, Cupertino Mayor Gilbert Wong has mentioned that Apple executives are already in the planning stages for a third Apple campus, after completion of the "spaceship" campus.
Most folks say that May 6, 1998 -- the day that Steve Jobs introduced the then-revolutionary iMac to a wowed Cupertino crowd -- was the day that Apple was reborn. They’re wrong.
The iMac did indeed pull Apple Computer out of its seemingly irreversible death spiral, but the computer maker remained a small player in a field dominated by others. The day that today’s Apple was born occurred 10 years ago this month.
We all swooned over the recent disclosure that Apple will soon built a new futuristic, spaceship-style campus not far from their existing one in Cupertino, but since that won’t open until 2015, the company is busy gobbling up the leases elsewhere to keep up with their explosive growth.
Apple is a larger company now than it's ever been, both in the public consciousness and in sheer number of employees. They are, in fact, so large that they are building a brand-new structure to accommodate the growth spurt. The building, announced on June 7 at a Cupertino City Council meeting, will hold 12,000 employees and host its own power supply. It will look like Xena's chakram, and Jobs joked that it looks "a bit like a spaceship landed."
Apple CEO Steve Jobs went from his rousing WWDC 2011 keynote in San Francisco on Monday to a city council meeting in Cupertino on Tuesday night, where he pitched a futuristic new 98-acre, four-story campus which could open its doors in 2015.
It’s hard to imagine Apple’s future products without Jonathan Ive behind them, but recent reports claimed the iconic designer planned a return to his U.K. home turf -- rumors that are now being called false.
We've never been too keen on the inclusion of rumors surrounding Steve Jobs' health in our regular news coverage, but it's hard not to chime in on the fact that according a reliable source, Steve is looking as healthy as a horse during a recent visit to Apple's Cupertino campus. If that kind of scuttlebutt doesn't drive the company's stock prices back up, we don't know what will.
Lovers of all things architecture and Apple will appreciate this latest bit of news. Word has it that acclaimed British architect Norman Foster has been tapped to design Apple's new campus in the Cupertino area. The new land had been scooped up from HP last month for $300 million.