Apple's ads don't generally require explanation. From the iconic "1984" Super Bowl spot to the silhouette and "I'm a Mac" campaigns, Apple's commercials are designed according to three rules: simplicity, straightforwardness and recognizability.
Apple likes going small. Or, more specifically, Apple likes going smaller. The Power Mac G4 Cube crammed the power of a tower into a stunning lucite square. The iPod mini shrunk the already small iPod into an even slimmer, sleeker enclosure. The iBook carved a lightweight, attractive notebook out of the bulbous iMac. The Mac mini... well, you get the idea.
It takes years, often many of them, to turn a simple design element into an unmistakable part of a brand. Movado's midnight dot. Adidas' stripes. Audi's grille. Apple's home button.
These things don't happen accidentally. Teams of high-paid creative types gather in large rooms for months, poring over prototypes and brainstorming for just the right combination of simplicity and seduction. Sometimes the result is fresh and bold, like the iPod click wheel; others put a unique twist on an everyday item, like Coca-Cola's contoured soda bottle.
While it might not be as powerful as its name suggests, Layout brings a fresh style of design to the iPad, with a clean interface, brilliant menu approach, and robust color palette that rivals the most powerful desktop publishing software. With Layout, you can create neat, modular collages with up to 16 pictures and captions, customized borders, and in-app photo enhancing.
The rumor mill has really been piling on with rumors of the next iPhone, which isn’t expected until this fall. The latest is a spy shot of a schematic which appears to show the front of the handset -- and yes, it matches the larger screen that keeps turning up.
When the man who designed every Mac computer from the iMac on -- not to mention the iPhone and iPad -- says that Apple is currently working on its “most important and best work” to date, we’re likely to sit up and take notice.
I feel a bit lazy picking out today's free app from the App Store's front page, but this one was too cool not to share. ArtCircles helps you discover classic and current artwork on your iPad in a dynamic way. Rather than forcing you through aisles of unrelated works, artCircles lets you pick your virtual art walk by curator (featured artists, musicians and designers), words, or colors. It's like picking out your music playlist by mood.
Apple’s aesthetic consists of white space and minimalist design. It even applies to the templates in Pages. Your projects don’t have to be quite so black and white, however, and Apple provides plenty of tools within Pages to help you add color. Using shapes is one such route to spicing up your designs, but many users don’t look further than the simple color fill available from the tool bar.
We all know Apple’s industrial designs come by way of Jonathan Ive, but who’s designing the devices that Cupertino claims are copycats? At Samsung, it’s someone who seems to take as much pride in his work as Ive does.
We all know about the Shapes menu in Pages that offers us anything from speech bubbles to triangles and arrows. The chances are you probably use circles and rectangles the most when it comes to the Shapes menu; but have you noticed the Pen tool, bottom of the list?