Ask anyone in marketing and they'll tell you that branding is everything. Finding the right name for your product can mean the difference between raging fiscal success and utter financial failure for developers. There there are few companies on the planet that understand this better than Apple. The Cupertino-based company has one of the most recognizable brands in the world. Don't believe us? Flash a photo of their iconic fruit logo anywhere in the developed world and watch people's eyes light up like a pair of iPod nanos.
OK, that was a terrible simile, but you get the idea.
With the success Apple has enjoyed in getting the name of their products 'just so,' not to mention the trials and tribulations the company has undergone to secure the rights to those names, it's great to see that Apple's taking a stand against name-squatters in the iTunes App Store.
Since Apple's big policy changes in app development yesterday, software developers have been jumping for joy at the freedom to build their own applications with whatever tool they well choose. However, the Wall Street Journal reports that Apple's change in policy on its third party app development may have a little something to do with being under fire from the FTC.
Apple this morning announced in its App Store Review Guidelines that it will relax all restrictions on the development tools that are used to create iOS apps, and there's some speculation that the Cupertino-based company may allow third-party development tools like Flash. However, this doesn't mean that Apple will allow Flash on the iPhone; it means that developers will be able to use Flash applications (like the GameSalad Mac and iPhone game creator) to piece together an app.
Apple just wants you to be happy. It wants your hardware to play nicely with your software, your apps to be malware free and your user experience to be as smooth as a baby’s butt.
This burning desire to deliver perfection endears Apple to its fan base. But some App Store developers say that Apple’s quest for quality cramps their creativity, and thus, has resulted in apps that aren’t living up to their full potential.
Apple recently began allowing developers to create their own iAds for the purpose of advertising in other applications, but as one developer points out, you may not get your money's worth when you use iAds for Developers. The developer iAds allows you to create an ad campaign around the iTunes Store page for your app, which allows users to see information about your app and even download it from iTunes right inside the iAd.
Hey all you developers out there: the iOSDevCamp 2010 is coming up next week, August 20-22, at PayPal in San Jose, CA. They've only sold half their tickets, and are hoping to sell out of the rest of them by the time the conference starts (partly so they have enough food to feed everyone).
From today’s “should have seen this one coming” department, Apple has pulled the popular TapTapTap Camera+ app from the App Store after the company let it slip that a rejected feature could easily be enabled through a trick in Mobile Safari. Needless to say, Apple was not amused.
Earlier this week we told you Apple had given developers the ability to allow educational institutions to get a discount on volume App Store purchases. At the time, Apple hadn't give anyone any information on the volume pricing program, but they have finally explained how this volume licensing program will work.
When developers log into iTunes Connect today, they will be prompted to accept a new paid application contract offered by Apple. The contract adds an amendment that will allow developers to offer education discounts when multiple copies of the same program is purchased. While developers must accept the new amendment in order to keep putting apps on the App Store, they will also be able to turn on and off discounts in the application management area of iTunes Connect.