If your Apple mobile device is rocking iOS 4.2 and you still haven't had a chance to show everyone how cool Airplay is, it's time to step up your game. Why? Apple has released a beta version of iOS 4.3 to developers, meaning that your current load of iOS hotness will soon become a steaming pile of obsolete news.
It's time for another one of those fireside chats we've been having an abundance of this week. After all, the weather is a bit cold outside and there's nothing like a heated conversation about the Mac App Store to warm us up.
We spoke to developers to find out how they feel about this new platform for desktop software, and if another section of the App Store devoted specifically to desktop applications will offer a level playing field for programmers, or simply cut off free range development. Did Steve’s announcement provoke shivers of anticipation or fear? And what happens next?
Nick Davies from Corel, Justin Cepelak from SplashData and Nicholas Reville from The Participatory Culture Foundation--makers of Miro and other free applications--took some time to share their opinions on Apple's next big venture. They were split on how they felt about Apple's new application distribution platform, but fortunately, they could all agree to take a wait and see attitude.
When Apple released Game Center, there were already a flurry of games taking advantage of the new technology. But, behind every Game Center-enabled application, there's a developer (or developers) working hard to ensure that the technology will work the way Apple intended. We recently spoke to one of those developers, Kyle Richter, about how Game Center is changing the mobile space.
Ask anyone in marketing and they'll tell you that branding is everything. Finding the right name for your product can mean the difference between raging fiscal success and utter financial failure for developers. There there are few companies on the planet that understand this better than Apple. The Cupertino-based company has one of the most recognizable brands in the world. Don't believe us? Flash a photo of their iconic fruit logo anywhere in the developed world and watch people's eyes light up like a pair of iPod nanos.
OK, that was a terrible simile, but you get the idea.
With the success Apple has enjoyed in getting the name of their products 'just so,' not to mention the trials and tribulations the company has undergone to secure the rights to those names, it's great to see that Apple's taking a stand against name-squatters in the iTunes App Store.
Since Apple's big policy changes in app development yesterday, software developers have been jumping for joy at the freedom to build their own applications with whatever tool they well choose. However, the Wall Street Journal reports that Apple's change in policy on its third party app development may have a little something to do with being under fire from the FTC.
Apple this morning announced in its App Store Review Guidelines that it will relax all restrictions on the development tools that are used to create iOS apps, and there's some speculation that the Cupertino-based company may allow third-party development tools like Flash. However, this doesn't mean that Apple will allow Flash on the iPhone; it means that developers will be able to use Flash applications (like the GameSalad Mac and iPhone game creator) to piece together an app.
Apple just wants you to be happy. It wants your hardware to play nicely with your software, your apps to be malware free and your user experience to be as smooth as a baby’s butt.
This burning desire to deliver perfection endears Apple to its fan base. But some App Store developers say that Apple’s quest for quality cramps their creativity, and thus, has resulted in apps that aren’t living up to their full potential.
Apple recently began allowing developers to create their own iAds for the purpose of advertising in other applications, but as one developer points out, you may not get your money's worth when you use iAds for Developers. The developer iAds allows you to create an ad campaign around the iTunes Store page for your app, which allows users to see information about your app and even download it from iTunes right inside the iAd.