A new study has shown the true earning potential that free iOS apps have achieved. The study compared several different types of advertisement-supported apps on iOS and Android platforms and analyzed how much money they were able to make per user. The results show pretty clearly that ad-supported apps can easily rival the paid variety in terms of earning potential.
Early last year, Steve Jobs released his infamous Thoughts on Flash open letter to the world, starting an ensuing slap-fight between Apple and Adobe that still runs hot and cold to this very day. As part of the dust-up, Apple disallowed the use of Flash as a tool for iOS development, and in the process, removed much of the value from Adobe's Flash Packager software--a program geared very much towards the development of Flash-based smartphone applications. A few months later, Apple reversed their verdict on Flash-free development, thereby welcoming Adobe's Flash Packager and the developers who loved it back into the fold. With this being the case, it should come as a surprise to no one that Adobe plans to include support for the iPad development in the next iteration of the software.
Apple just sent an email out to developers noting that they can begin submitting applications for review. Apple noted at the last press conference that they planned to open the Mac App Store within 90-days and that developers would be able to start submitting applications in November.
Apple just wants you to be happy. It wants your hardware to play nicely with your software, your apps to be malware free and your user experience to be as smooth as a baby’s butt.
This burning desire to deliver perfection endears Apple to its fan base. But some App Store developers say that Apple’s quest for quality cramps their creativity, and thus, has resulted in apps that aren’t living up to their full potential.
Whether you’re just getting into iOS development, or you’re a seasoned pro coding away since 2008, sometimes you need a few resources to pull off a successful application. Otherwise, your apps could get lost in the dark corners of the App Store. To help you build the best app you can, we've gathered our ten favorite resources for iOS developers. These tools can help you throughout planning, developing, and managing your applications in the App Store.
Think the iPhone is the best platform for mobile advertising? Think again. According to mobile ad network Mobclix, statistics show that despite the relatively smaller market the iPad is a more lucrative marketing platform than the iPhone. Their studies point out that the eCPM, or effective cost per thousand impressions, of iPad apps is about five times higher than for iPhone apps. It’s a number calculated by dividing an advertisers total earnings from an ad by the total number of impressions in thousands.
Verizon's business development executive director Jennifer Byrne said at a conference recently that the iPhone helped Verizon change the way it thought about mobile software distribution. While she claimed Verizon had the first mobile store called GetItNow, she said the iPhone's App Store was a turning point for the industry, whereby Verizon adopted a "hands off" approach.
Apple is changing the way developers submit applications via iTunes Connect. Currently applications can either be uploaded through the iTunes Connect website or through a native Mac application called "Application Loader," but beginning July 22, 2010, you must submit your applications to Apple through the Application Loader.